Sales Executive

Sales Executive – Job Role | VFM HondaThe Sales Executive at VFM Honda is responsible for generating two-wheeler sales, handling customer enquiries, conducting product demonstrations and test rides, converting leads into bookings/retail sales, and maintaining strong customer relationships. These responsibilities are consistent with current Honda/two-wheeler dealership sales roles, which emphasize customer handling, product presentation, lead follow-up, test rides, finance coordination and target achievement.

JOB DESCRIPTION – SALES EXECUTIVECompany: VFM Motors Private Limited – VFM Honda

Department: Sales

Designation: Sales Executive

Reports To: Sales Manager / Team Leader – Sales

Location: VFM Honda Showroom

Employment Type: Full-Time

1. Job PurposeTo achieve individual and showroom sales targets by effectively handling customers, generating new enquiries, demonstrating Honda two-wheelers, converting enquiries into bookings and retail sales, and providing an excellent customer experience throughout the sales process.

• 2. Key ResponsibilitiesA. Customer HandlingWelcome and professionally attend to all showroom walk-in customers.
• Understand customer requirements, budget, usage and preferred vehicle type.
• Recommend suitable Honda motorcycles/scooters based on customer needs.
• Maintain a professional and customer-friendly approach at all times.
• B. Product PresentationMaintain complete knowledge of Honda two-wheeler models, variants, colours, specifications and features.
• Explain vehicle features, benefits, pricing, offers and ownership benefits.
• Conduct effective vehicle demonstrations.
• Explain basic vehicle controls, safety features and maintenance requirements.
• C. Test Ride ManagementArrange and conduct customer test rides as per showroom safety procedures.
• Ensure valid driving licence and required documentation before test rides.
• Follow up with customers after the test ride and work towards conversion.
• D. Lead Generation & Follow-UpGenerate enquiries through showroom walk-ins, telephone calls, referrals, digital enquiries, field visits and local marketing activities.
• Contact and follow up with all assigned leads within the prescribed time.
• Maintain an updated lead/enquiry database.
• Convert enquiries into test rides, bookings and retail sales.
• Follow up with lost and pending customers for future conversion.
• E. Sales Target AchievementAchieve assigned daily, weekly and monthly sales targets.
• Monitor enquiry-to-test-ride, test-ride-to-booking and booking-to-retail conversion.
• Work proactively to improve sales productivity and conversion ratio.
• Participate in sales campaigns, promotional activities and customer acquisition drives.
• F. Finance, Insurance & ExchangeExplain available finance/EMI options to customers.
• Coordinate with the Finance & Insurance team for loan processing.
• Explain insurance options and required documentation.
• Coordinate exchange enquiries with the concerned team.
• Ensure that customer documentation is complete and accurate.
• G. Booking & Vehicle DeliveryPrepare quotations and booking documents correctly.
• Coordinate with Sales Administration, Accounts, Finance, Insurance and Registration teams.
• Ensure timely vehicle allocation and invoicing.
• Coordinate with the delivery team for smooth customer delivery.
• Explain basic vehicle operation, warranty and service requirements at the time of delivery.
• H. Customer Relationship ManagementMaintain regular communication with customers before and after delivery.
• Generate referrals and repeat business.
• Handle customer concerns professionally and coordinate with the concerned department for resolution.
• Maintain a positive relationship with customers and represent the VFM Honda brand professionally.
• I. CRM / ReportingUpdate all enquiries, follow-ups, test rides, bookings and retail sales in the prescribed CRM/DMS system.
• Submit daily sales activity reports to the Sales Manager.
• Maintain accurate customer and sales records.
• Ensure no enquiry is left unattended or without follow-up.
• J. Field Sales & Local MarketingConduct field visits to residential areas, offices, institutions, commercial areas and other potential customer locations.
• Participate in local promotional campaigns, exchange camps, roadshows and customer events.
• Generate new customer leads from the assigned territory.
• 3. Daily Key ActivitiesAttend showroom customers and enquiries.
• Make planned customer follow-up calls.
• Update CRM/DMS records.
• Generate new sales leads.
• Conduct product demonstrations.
• Arrange and conduct test rides.
• Follow up on quotations and pending bookings.
• Coordinate finance/insurance requirements.
• Follow up for vehicle delivery.
• Achieve daily activity and sales targets.
• Submit the Daily Sales Activity Report.
• 4. Key Performance Indicators (KPIs)KPIMeasurementMonthly Retail SalesAchievement against assigned targetEnquiriesNumber of qualified enquiries generated/handledLead Follow-Up% of leads followed up within prescribed timeTest RidesNumber of test rides generatedTest Ride ConversionTest rides converted into bookingsBooking ConversionEnquiries/bookings converted into retailFinance PenetrationEligible customers converted through financeExchange LeadsExchange opportunities generatedCustomer SatisfactionCustomer feedback/complaintsCRM ComplianceAccuracy and timely updating of recordsField ActivityProductive field visits/leads generatedReferral BusinessLeads generated through existing customers5. Required SkillsExcellent communication and interpersonal skills.
• Strong customer-handling ability.
• Good convincing and negotiation skills.
• Target-oriented attitude.
• Basic knowledge of two-wheelers and automobile products.
• Good follow-up and sales-closing ability.
• Basic computer and CRM/DMS knowledge.
• Ability to work effectively in a team.
• Professional appearance and behaviour.
• Valid two-wheeler driving licence is preferred/required for test-ride responsibilities.

6. Educational Qualification & ExperienceMinimum Qualification: 12th Pass / Graduate preferred.

Experience:

• Freshers with good communication and sales aptitude may be considered.
• Experience in automobile, two-wheeler, retail, FMCG, telecom or field sales will be an advantage.

7. Behavioural ExpectationsThe Sales Executive shall:

• Maintain discipline and punctuality.
• Follow VFM Honda's sales processes and SOPs.
• Maintain confidentiality of customer and company information.
• Never provide false commitments or misleading information to customers.
• Maintain professional behaviour with customers and colleagues.
• Follow all safety procedures during test rides.
• Maintain showroom cleanliness and professional presentation.
• Escalate customer complaints and operational issues to the Sales Manager promptly.

8. ReportingThe Sales Executive shall report to the Sales Manager / Team Leader – Sales and shall be responsible for timely submission of all sales activity, enquiry, follow-up, booking and retail reports as prescribed by management.

9. Primary Objective“Generate Leads → Attend Enquiries → Demonstrate Product → Conduct Test Ride → Follow Up → Booking → Finance/Insurance → Retail Sale → Delivery → Customer Referral.”

The ultimate objective is to achieve the assigned sales target while ensuring customer satisfaction, ethical sales practices and long-term customer relationships.