Digital Marketing Executive

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive

Department: Marketing

Location: Mohali Citi Center-2 Aerocity F block

Experience: 1–3 Years

1. Key Responsibilities:Plan and execute digital marketing campaigns across social media, Google, and other online platforms.
2. Manage company social media accounts and create engaging content.
3. Run and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
4. Monitor website traffic and campaign performance using analytics tools.
5. Generate leads through online marketing activities.
6. Coordinate with designers and content creators for marketing materials.
7. Improve website SEO and search engine rankings.
8. Manage email marketing and WhatsApp marketing campaigns.
9. Track competitors' digital marketing activities and market trends.
10. Prepare weekly and monthly performance reports.

• Requirements:Bachelor's degree in Marketing, Business, or related field.
• Knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
• Strong communication and content-writing skills.
• Familiarity with Google Analytics and digital marketing tools.
• Ability to work independently and meet deadlines.
• Preferred:Experience in lead generation campaigns.
• Knowledge of graphic design tools such as Canva or Photoshop.
• Digital marketing certifications will be an added advantage.