Digital Marketing Strategist

Job Description – Digital Marketing & Content Strategist

Position: Digital Marketing & Content Strategist

Experience: 2+ Years

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing & Content Strategist with strong knowledge of SEO, GEO, AEO, social media, content creation, and digital marketing tools. The candidate should be capable of developing and executing digital marketing strategies to improve brand visibility, website traffic, engagement, and lead generation.

Key Responsibilities

* Develop and execute comprehensive digital marketing strategies across multiple platforms.

* Manage and grow the company’s social media presence on Instagram, Facebook, LinkedIn, YouTube, etc.

* Create engaging and SEO-friendly blogs, articles, website content, social media posts, captions, and reels.

* Implement SEO strategies, including keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.

* Develop GEO (Generative Engine Optimization) strategies to improve brand visibility in AI-generated search results.

* Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, voice search, and answer-based search results.

* Conduct keyword research and identify content opportunities based on search intent.

* Monitor website performance, rankings, traffic, engagement, and conversions.

* Plan and execute content calendars and social media campaigns.

* Coordinate with designers, video editors, and other teams for content production.

* Stay updated with the latest Google algorithms, SEO trends, AI search, social media trends, and digital marketing practices.

* Track campaign performance and prepare regular reports with actionable insights.

Digital Marketing Tools Knowledge

The candidate should have hands-on knowledge of relevant digital marketing tools, including:

* Google Analytics 4 (GA4)

* Google Search Console

* Google Ads

* Google Keyword Planner

* Google Trends

* Meta Business Suite / Meta Ads Manager

* SEMrush / Ahrefs

* Screaming Frog

* Canva

* WordPress/CMS

* Looker Studio

* Mailchimp or other email marketing tools

* AI tools such as ChatGPT, Gemini, Perplexity, etc.

Required Skills

* Strong knowledge of SEO, GEO & AEO

* Excellent content writing and copywriting skills

* Social media management and marketing

* Keyword research and competitor analysis

* Content strategy and content planning

* Knowledge of Google and Meta advertising platforms

* Strong analytical and reporting skills

* Good understanding of AI-powered search and content optimization

* Creative thinking with strong communication skills

* Ability to manage multiple campaigns and deadlines

Preferred Candidate

A candidate who can independently handle content creation + social media + SEO + GEO + AEO + digital marketing tools + performance analysis will be preferred.