Google Analytics GA4, GTM

We are looking for an experienced Google Analytics Specialist with strong hands-on expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio for a full-time contractual engagement at the client’s onsite location.

The candidate must have practical experience in implementing, configuring, managing, troubleshooting, and reporting using Google Analytics (GA4). This role requires someone who can independently handle website analytics implementation and work closely with client stakeholders to translate business and reporting requirements into accurate tracking and analytics solutions.

Key Responsibilities

* Implement, configure, and manage Google Analytics 4 (GA4) across websites and digital properties.

* Set up and maintain GA4 events, custom events, parameters, key events/conversions, audiences, and reporting configurations.

* Implement and manage analytics tracking through Google Tag Manager (GTM), including tags, triggers, variables, and data layer configurations.

* Audit existing Google Analytics and GTM implementations and identify tracking gaps, incorrect configurations, and data discrepancies.

* Validate and troubleshoot analytics tracking to ensure accurate and reliable data collection.

* Configure tracking for user interactions such as form submissions, CTA clicks, downloads, outbound links, engagement, and other business-specific actions.

* Develop dashboards and reports using Looker Studio, primarily using GA4 and other relevant analytics data sources.

* Analyze website traffic, acquisition channels, user behavior, engagement, conversions, and other key performance metrics.

* Translate client business and reporting requirements into appropriate GA4 measurement and tracking strategies.

* Prepare periodic and ad-hoc analytics reports for business and technical stakeholders.

* Work closely with client, development, marketing, and other teams for analytics implementation and troubleshooting.

* Maintain appropriate documentation for analytics configurations, events, tags, measurement requirements, and reporting.

Mandatory Skills

* Strong hands-on experience with Google Analytics 4 (GA4).

* Strong hands-on experience with Google Tag Manager (GTM).

* Good experience with Looker Studio dashboard and report development.

* Strong understanding of GA4 event-based tracking and measurement.

* Experience implementing and troubleshooting website event and conversion tracking.

* Understanding of GTM Data Layer and custom tracking requirements.

* Ability to validate analytics implementations and investigate data discrepancies.

* Strong understanding of website traffic, acquisition, engagement, conversion, and user-behavior reporting.

* Ability to convert business requirements into measurable analytics KPIs and reporting solutions.

* Strong analytical, troubleshooting, and communication skills.

Engagement Details

Position: Google Analytics Specialist – GA4, GTM & Looker Studio

Employment Type: Full-Time Contractual

Work Mode: Onsite at Client Location – Mandatory

Initial Contract Duration: Minimum 3 months

Extension: Possible based on client requirements, project needs, and performance

Important: This is a contractual and client-onsite requirement. Candidates should apply only if they are comfortable working full-time from the client location for the duration of the engagement.