GM-Digital Marketing Specialist

GM-Digital Marketing Specialist

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

GM - Digital Marketing , Enterprise

Job Level/ Designation

M3 or Equivalent

Function / Department

EMMC / Enterprise Marketing

Location

Worli, Mumbai

Job Purpose

Drive digital marketing strategy for Vi Business and align it with overall business goals to ensure marketing is contributing towards organization success through lead generation, online brand awareness and automation.

Key Result Areas/Accountabilities

• Responsible for developing and executing comprehensive digital strategies
• Deep knowledge of digital eco system , hand on experience on  with paid,  owned media, and search campaigns
• Performance/Paid Marketing campaigns and digital media expertise
• Building Martech capabilities and platforms through tech integrations
• Marketing Automation Platforms – Integration of platforms with Vi Business CRMs, experimentation and testing , introduction of new technologies like AI, data management and enrichment.
• Lead SEO , GEO strategy from design to execution – effectiveness, search rankings, keyword performances, traffic growth and website traffic
• Digital business generation for all lines of business and funnel management
• UI/UX management for digital assets – website, app, service platforms etc
• End to end Website Management: Content updation, Product journeys creation and deployment, lead generation to drive top funnel for sales, lead nurturing, monthly health check of website, enhancements and audits.
• Spends and Budget management
• Ownership of monthly, quarterly and annual digital marketing calendar
• Dashboard management, reporting and analysing digital metrics –
• Cross-functional collaboration with brand, products, LOB’s , segments and IT
• Team management
• On boarding and management of Digital Agencies, Vendors & Platform Management
• Own AI innovation projects

 

 

Core Competencies, Knowledge, Experience

• Paid strategy, digital media buying, Web & Mobile Analytics, Web Promotion, Keyword Research, Paid Marketing, SEO, GEO, Adobe & Google suite understanding, Landing Page Optimization, Conversion Rate Optimization, Digital journeys, lead generation strategies, digital business, Vendor Management , team management ,

Must have technical / professional qualifications

• MBA , Marketing
• Minimum of 15-20 yrs experience in digital marketing

 

Years of Experience

Min. 15 years’ experience

Industries to look from

E-commerce, BFSI, Telecom

Direct reports

3

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level