Deputy General Manager

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute the General Trade sales strategy in alignment with overall business objectives.

• Drive revenue, volume, market share, and profitability targets across regions and channels.

• Identify growth opportunities and develop plans to expand market presence.

• Monitor industry trends, competitive activities, and customer insights to drive business decisions.

Channel & Distribution Management

• Strengthen and expand the distribution network to improve market coverage and reach.

• Ensure efficient distributor appointment, management, and performance evaluation.

• Drive distribution effectiveness, outlet coverage, and availability of products across markets.

• Establish systems and processes to improve execution standards within the GT channel.

Team Leadership & Capability Building

• Lead, mentor, and develop regional and field sales teams.

• Establish performance objectives and monitor productivity metrics.

• Build a high-performance sales culture focused on accountability and results.

• Drive coaching, training, and capability-building initiatives for sales teams.

Customer & Relationship Management

• Develop strong relationships with key distributors, wholesalers, and trade partners.

• Manage negotiations related to trade terms, promotions, and business agreements.

• Resolve escalated customer and channel partner issues in a timely manner.

• Ensure long-term business partnerships through effective stakeholder management.

Trade Marketing & Market Execution

• Collaborate with Marketing teams to implement trade marketing initiatives and promotional campaigns.

• Ensure effective execution of in-store visibility programs and merchandising activities.

• Drive customer engagement programs and market activation initiatives.

• Monitor return on investment (ROI) of sales promotion activities.

Sales Planning & Forecasting

• Lead annual operating plans, sales forecasts, and territory planning.

• Monitor demand patterns and work closely with Supply Chain teams to ensure product availability.

• Track sales performance against targets and implement corrective actions when required.

• Optimize inventory levels across the distribution network.

Financial & Commercial Management

• Manage sales budgets and ensure effective utilization of resources.

• Monitor trade spends, distributor investments, and business profitability.

• Drive collections, credit management, and working capital improvements.

• Ensure compliance with commercial policies and business governance standards.

Performance Monitoring & Reporting

• Analyze sales data, market trends, and performance metrics to drive continuous improvement.

• Review distributor and regional performance regularly.

• Present business reviews, forecasts, and strategic recommendations to senior management.

• Leverage data-driven insights for decision-making and problem-solving.