SEO Content Writer

We are looking for an SEO Content Writer who can create high-quality, engaging, and search-engine-optimised content for websites, blogs, landing pages, and other digital marketing assets.

The ideal candidate should understand both content writing and SEO, and be able to write content that is useful for users while also supporting organic search performance.

Key Responsibilities

• Research and write SEO-optimised website content, blogs, landing pages, service pages, and location pages.
• Conduct keyword research and naturally incorporate primary and secondary keywords.
• Understand search intent and create content aligned with user requirements.
• Write engaging, original, and grammatically correct content.
• Optimise existing website content based on SEO requirements.
• Create SEO-friendly titles, meta descriptions, headings, FAQs, and content structures.
• Follow on-page SEO best practices, including keyword placement, internal linking, headings, and content readability.
• Research competitors and identify content gaps and opportunities.
• Work closely with the SEO team to implement content strategies.
• Use AI tools where appropriate while ensuring the final content is original, factually accurate, natural, and human-readable.
• Proofread and edit content before publishing.
• Stay updated with Google SEO and content quality guidelines.

Requirements

2 years of experience in SEO content writing or digital content writing.

• Strong understanding of SEO fundamentals and search intent.
• Excellent written English with strong grammar and vocabulary.
• Ability to research unfamiliar topics and produce accurate content.
• Good understanding of keyword optimisation and content structure.
• Experience writing for different industries and target audiences.
• Ability to meet deadlines and manage multiple content assignments.
• Basic knowledge of tools such as Google Search Console, Google Keyword Planner, SEMrush/Ahrefs, or similar SEO tools is an advantage.
• Experience with WordPress/CMS is an advantage.

Preferred Skills

• Local SEO content writing
• Service and landing page writing
• Blog/article writing
• E-commerce content
• Healthcare/dental content
• Location-based SEO pages
• Content optimisation and refreshing
• AI-assisted content workflows

What We Expect

• High-quality, original content rather than keyword-stuffed articles.
• Strong attention to detail.
• Ability to understand briefs and follow SEO guidelines.
• Consistent output with good turnaround time.
• Willingness to learn and improve SEO/content skills.
• Ability to work collaboratively with SEO managers and other marketing team members.