Digital Marketing Executive

About Us:

Sree Lakshmi Kalamkari Works is a Hyderabad-based textile and apparel manufacturer and wholesaler, specializing in Kalamkari sarees, cotton kurtis, and fabrics. We're growing fast and building a strong in-house marketing team to take our brand online.

Job Description:

We are looking for a creative and result-driven Digital Marketing Executive to manage our social media, SEO, paid campaigns, and content strategy across platforms. You will play a key role in growing our online presence and driving sales through digital channels.

Key Responsibilities:

• Plan and execute campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube
• Manage SEO (on-page, off-page, technical) and SEM/Google Ads campaigns
• Create engaging content — captions, product descriptions, and ad copy
• Design basic creatives using Canva/Photoshop or coordinate with the design team
• Track performance using Google Analytics, Meta Insights, and Search Console
• Plan and manage content calendars and influencer collaborations
• Analyze campaign data (ROI, ROAS, CAC, CTR) and optimize for better results
• Coordinate with sales, design, and production teams for campaign alignment

Skills Required:

• Strong knowledge of social media marketing, SEO/SEM, and content creation
• Hands-on experience with Google Ads, Meta Ads Manager, Canva
• Good written communication and copywriting skills
• Analytical mindset with the ability to read and act on campaign data
• Interest in fashion/apparel/textile industry trends is a plus

Perks:

• Opportunity to build and own the digital marketing function
• Fast-growing company with real growth potential
• Friendly, collaborative work environment