Industrial Sales Manager

Job Description: Automation Sales EngineerJob Title: Automation Sales Engineer

Department: Sales & Business Development

Location: [Location]

Reporting To: Sales Manager / Business Development Manager

Employment Type: Full-Time

Job SummaryWe are seeking a Sales Engineer – Industrial Automation to develop new business, manage existing customers, and provide technical sales solutions for industrial automation products and systems. The candidate will be responsible for understanding customer requirements, recommending suitable automation solutions, preparing technical/commercial proposals, and achieving sales targets.

• Key ResponsibilitiesGenerate new leads and develop business opportunities in the industrial automation sector.
• Visit manufacturing plants, factories, and project sites to understand customer requirements.
• Promote and sell automation products and solutions such as:
• PLC, HMI and SCADA systems
• VFD/AC drives and servo systems
• Industrial sensors and instrumentation
• Control panels and electrical automation
• Industrial robots and cobots
• Machine vision systems
• Industrial networking and IIoT solutions
• Understand customer applications and recommend appropriate technical solutions.
• Prepare technical quotations, BOMs, proposals, and presentations.
• Coordinate with the engineering team for solution design and technical clarifications.
• Conduct product demonstrations and technical presentations for customers.
• Follow up on quotations, negotiate commercial terms, and close orders.
• Develop and maintain relationships with OEMs, system integrators, machine builders, EPC companies, and end users.
• Monitor competitors, market trends, new technologies, and customer requirements.
• Maintain an updated sales pipeline and provide regular sales forecasts.
• Coordinate with purchase, engineering, production, and service teams for smooth order execution.
• Follow up on customer payments and support timely collections.
• Achieve monthly, quarterly, and annual sales targets.
• Required QualificationsDiploma/Bachelor's degree in Electrical, Electronics, Instrumentation, Mechatronics, or Automation Engineering.
• 2–5 years of experience in industrial automation sales, technical sales, or application engineering.
• Good understanding of PLCs, HMIs, VFDs, sensors, control systems, and industrial automation.
• Experience with brands such as Siemens, Rockwell/Allen-Bradley, Schneider, Mitsubishi, Omron, Delta, ABB, or similar is an advantage.
• Strong communication, presentation, negotiation, and customer-handling skills.
• Good knowledge of MS Office and preferably CRM tools.
• Willingness to travel for customer visits.
• Preferred SkillsTechnical solution selling
• Industrial B2B sales
• Lead generation and customer acquisition
• Application understanding
• Quotation and proposal preparation
• Negotiation and order closing
• Customer relationship management
• Basic electrical/control-panel knowledge
• Knowledge of Industry 4.0, IIoT, robotics, or machine vision is an advantage
• KPIsMonthly and annual sales achievement
• New customer acquisition
• Number and value of qualified leads
• Quotation-to-order conversion
• Sales pipeline growth
• Gross margin
• Customer retention and repeat business
• Collection/receivables performance