Content Writer

Job Description – Content Writer

Company: Proactive In & Out Advertising Pvt Ltd

Department: Digital Marketing

Experience: 1–2 Years

Employment Type: Full-time

Proactive In & Out Advertising Pvt Ltd is looking for a creative and detail-oriented Content Writer to develop engaging content that strengthens our brand presence and supports our OOH advertising and digital marketing initiatives.

Key Responsibilities

• Create SEO-friendly website content, blogs, articles, and landing pages.
• Write content related to OOH, DOOH, transit advertising, branding, and marketing trends.
• Develop content for brochures, company profiles, presentations, pitch decks, and sales materials.
• Create social media captions, campaign posts, and reels/scripts for LinkedIn, Instagram, Facebook, and YouTube.
• Develop case studies, client success stories, newsletters, email campaigns, and press releases.
• Write taglines, headlines, advertising copy, campaign slogans, and promotional content.
• Conduct keyword, competitor, and industry research to identify content opportunities.
• Proofread and edit content to ensure accuracy, clarity, consistency, and brand alignment.
• Collaborate with the Digital Marketing, Creative, Sales, and other internal teams.

Required Skills

• Excellent English writing, editing, and communication skills.
• Strong creative writing and storytelling abilities.
• Understanding of SEO and digital marketing.
• Good research and analytical skills.
• Ability to simplify business and advertising concepts.
• Strong attention to detail and ability to meet deadlines.
• Ability to manage multiple content projects.

Technical Skills

• Microsoft Word, PowerPoint, and Excel
• Google Workspace
• WordPress – preferred
• Basic knowledge of Google Analytics, Google Search Console, and SEO tools
• Familiarity with AI content tools such as ChatGPT, Gemini, or Claude
• Basic Canva knowledge is a plus

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.
• 1–2 years of experience in content writing, copywriting, digital marketing, or corporate communications.
• Experience in Advertising, Media, OOH, DOOH, Branding, Digital Marketing, or B2B will be preferred.
• Candidates with a relevant writing portfolio will have an added advantage.