Sales Executive

• Key Responsibilities1. Dealer Network DevelopmentIdentify and appoint new dealers/sub-dealers in assigned territories.
• Develop a strong dealer network across districts and talukas.
• Identify uncovered markets and create a territory-wise dealer expansion plan.
• Generate leads through field visits, market references, exhibitions, existing network and other B2B channels.
• Evaluate potential dealers based on market reach, investment capacity, infrastructure and sales capability.
• Complete dealer onboarding and ensure smooth business commencement.
• 2. Dealer Sales & Business GrowthAchieve monthly, quarterly and annual dealer-wise sales targets.
• Generate regular orders from existing dealers and develop repeat business.
• Increase dealer productivity and market penetration.
• Monitor dealer-wise primary and secondary sales.
• Identify low-performing dealers and prepare action plans to improve their performance.
• Develop high-potential dealers into long-term business partners.
• 3. Territory & Market DevelopmentDevelop new territories and increase Wegmaan's market presence.
• Conduct regular field visits to dealers, retailers and potential customers.
• Identify new market opportunities for rotavators and agricultural implements.
• Build relationships with local agricultural machinery networks.
• Ensure adequate market coverage in assigned territories.
• 4. Dealer Relationship ManagementMaintain strong professional relationships with dealers and distributors.
• Understand dealer requirements, challenges and market feedback.
• Resolve dealer-related issues in coordination with internal departments.
• Conduct regular dealer meetings and business reviews.
• Maintain dealer satisfaction while protecting company profitability.
• 5. Collection & Payment ManagementMonitor dealer outstanding and payment schedules.
• Follow up regularly for pending payments.
• Ensure sales are converted into healthy collections.
• Coordinate with accounts and management regarding credit limits and overdue accounts.
• Avoid unnecessary credit exposure and maintain healthy working capital.
• 6. Dealer Sales Team DevelopmentTrain dealer salesmen on:
• Product knowledge
• Product applications
• Product comparison
• Customer handling
• Pre-sales process
• Sales closing
• Competitor comparison
• Conduct regular product and sales training at dealerships.
• Help dealers create an effective local sales process.
• 7. Product & Technical KnowledgeDevelop strong knowledge of Wegmaan products, specifications, applications and USPs.
• Understand tractor HP compatibility and implement applications.
• Clearly communicate product advantages to dealers and their sales teams.
• Coordinate with technical/service teams for product-related issues.
• 8. Competitor IntelligenceTrack competitor products, pricing, schemes, dealer margins and market activities.
• Collect market feedback regarding competitor products.
• Report competitor movements and opportunities to management.
• Identify reasons for lost orders and develop counter-strategies.
• 9. Dealer Schemes & PromotionsImplement company-approved dealer incentive schemes and promotional activities.
• Coordinate local-level dealer events, farmer meetings, demonstrations and product promotions.
• Support product launches and territory-level marketing activities.
• Ensure promotional activities generate measurable business results.
• 10. CRM & ReportingMaintain complete dealer and lead information in CRM.
• Update daily calls, visits, enquiries, follow-ups and orders.
• Maintain dealer-wise sales pipeline.
• Submit daily/weekly/monthly sales reports.
• Prepare monthly territory and dealer performance reviews.
• Maintain accurate sales forecasting.

11. Cross-Functional CoordinationCoordinate with:

• Production
• Dispatch
• Accounts
• Service
• Marketing
• Purchase
• Management