Digital Marketing Head

The Social Media Executive will be responsible for managing and growing the hospital's social media presence across various digital platforms. The role involves planning, creating, publishing, and monitoring engaging content that promotes the hospital's services, treatments, patient education, health awareness, events, and brand image.

The candidate should have good communication skills, creativity, knowledge of social media platforms, and the ability to create healthcare-related content in a professional and ethical manner.

• 3. Key ResponsibilitiesA. Social Media ManagementManage the hospital's official social media accounts.
• Plan and maintain a monthly social media content calendar.
• Create and schedule posts, reels, stories, videos, and other social media content.
• Ensure regular and consistent posting across relevant platforms.
• Monitor comments, messages, mentions, and audience interactions.
• Respond to social media queries professionally and promptly.
• Escalate patient-related or sensitive queries to the concerned department.
• B. Content CreationCreate engaging content related to:
• Pain management
• Disc bulge and related conditions
• Cervical and lumbar spondylosis/spondylitis
• Knee osteoarthritis
• Rheumatoid arthritis
• Regenerative treatments
• Rejuvenation treatments
• Diet and lifestyle modifications
• Patient education and awareness
• Develop creative captions, headlines, hashtags, and descriptions.
• Coordinate with doctors and medical teams for accurate healthcare information.
• Convert medical information into simple and understandable content for the public.
• Ensure all healthcare content is accurate, professional, and approved before publishing.
• C. Reels & Video ContentDevelop ideas for Instagram Reels, YouTube Shorts, and other short-form videos.
• Coordinate with doctors and staff for video shoots.
• Assist in scripting and planning healthcare awareness videos.
• Coordinate with the video editing team where required.
• Identify trending formats and adapt them appropriately for healthcare content.
• D. Campaign & PromotionSupport digital marketing campaigns and promotional activities.
• Promote hospital services, health camps, awareness programs, events, and special initiatives.
• Coordinate with the marketing team for campaign execution.
• Assist in creating content for paid and organic social media campaigns.
• E. Social Media MonitoringMonitor social media trends, competitors, and healthcare-related content.
• Track engagement, reach, impressions, followers, views, and other relevant metrics.
• Identify high-performing content and recommend similar content ideas.
• Monitor online reviews and social media feedback.
• Report negative or sensitive comments to the management/concerned department.
• F. CoordinationCoordinate with doctors, nurses, HR, marketing, operations, and management for content requirements.
• Collect photographs, videos, testimonials, and relevant information with proper approval.
• Coordinate with graphic designers, video editors, photographers, and digital marketing personnel.
• Ensure timely completion of assigned social media activities.

• 4. Required SkillsStrong written and verbal communication skills.
• Good English communication skills.
• Knowledge of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
• Good understanding of social media trends and algorithms.
• Basic knowledge of Canva or similar graphic-design tools.
• Basic understanding of video editing and short-form content.
• Creative thinking and good content-writing skills.
• Ability to write engaging captions and scripts.
• Good organizational and time-management skills.
• Ability to work independently as well as with a team.
• Knowledge of digital marketing and SEO will be an added advantage.
• Healthcare/medical content experience will be preferred.

• 5. Performance Indicators / KPIsConsistency and quality of social media posts.
• Growth in followers and audience reach.
• Engagement rate and content interaction.
• Reel/video views and watch time.
• Number and quality of content pieces published.
• Timely execution of the social media calendar.
• Response time to social media queries.
• Growth in organic traffic and enquiries generated through social media.
• Quality and creativity of content.
• Compliance with hospital branding and healthcare communication guidelines.

• 6. Work Ethics & ComplianceMaintain confidentiality of patient information.
• Do not publish patient photographs, videos, testimonials, medical records, or personal information without proper authorization and consent.
• Do not make unverified medical claims or guarantees regarding treatment outcomes.
• Follow hospital branding, communication, and social media policies.
• Maintain professional conduct while representing the hospital online.
• Obtain necessary approval from the concerned authority before publishing sensitive or clinical content.
• Avoid posting personal opinions on official hospital social media accounts.
• Follow all instructions issued by the management and reporting authority.

• 7. Educational QualificationBachelor's degree in any discipline preferred.
• Diploma/Certification in Digital Marketing, Social Media Marketing, Mass Communication, Journalism, or a related field will be an advantage.

• 8. Experience 3 years of experience in social media management, digital marketing, content creation, or a similar role preferred.
• Candidates with healthcare/hospital social media experience will be given preference.

9. Reporting StructureSocial Media Executive → Digital Marketing Head / Marketing Manager → Executive Director / Management

10. Job ObjectiveTo strengthen the digital presence of Dr Heal Pain Cure Hospital by creating informative, engaging, professional, and healthcare-focused content that increases brand awareness, patient engagement, online visibility, and genuine enquiries while maintaining the hospital's professional reputation and ethical standards.