Digital Marketing Executive

🎯 Key Responsibilities

1. Paid Acquisition Strategy & Execution

• Plan and execute paid ad campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic networks.
• Manage and allocate monthly ad spend budgets effectively across channels to lower Customer Acquisition Cost (CAC).
• Scale high-performing customer acquisition campaigns without sacrificing lead quality. [1, 2, 3, 4, 5]

2. Funnel Optimization & Lead Generation

• Build and manage highly converting B2B/B2C landing pages and multi-stage lead capture forms.
• Coordinate continuous A/B testing on headlines, creatives, CTA buttons, and offers to boost conversion rates (CRO).
• Design automated nurture sequences (email, SMS, and WhatsApp) to re-engage dropped-off leads. [1]

3. Data Analytics & Performance Reporting

• Set up advanced attribution tracking using pixels, UTM parameters, and Server-Side tagging.
• Monitor critical unit economics daily, including CAC, LTV (Lifetime Value), ROAS, and ROI.
• Build real-time dashboards to report acquisition wins, losses, and trends to executive leadership.

4. Market Research & Competitor Mapping

• Audit competitor digital acquisition funnels, ad creatives, and landing pages regularly.
• Discover hidden target audience segments and fresh digital channels to test. [1]