AGM-Performance Mktg Specialist

AGM-Performance Mktg Specialist

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

AGM – Digital Marketing

Job Level/ Designation

M2

Function / Department

Enterprise Marketing

Location

Worli, Mumbai

Job Purpose

Responsible for revenue generation by driving performance of partners and other digital lead source models across digital assets like website, app, bot. He/She will be managing daily operations, ensuring caller productivity, monitoring attendance, improving conversion metrics, invoicing, and training and revenue generation.

The role owns partner relationships end-to-end and ensures consistent delivery of sales outcomes/ revenue through digital channels.

Key Result Areas/Accountabilities

1. Partner Performance & Productivity

- Manage daily, weekly, and monthly performance of digital inbound sales partner/s ( could be multiple partners in future)

- Track key metrics such as lead-to-call conversion, call connect rate, talk time, activation, conversion, and revenue per caller.

- Implement productivity frameworks to maximize output across partner teams.

- Regularly analyses performance and identify gaps, improvement areas for each partner

- Identify technical integrations required to improve productivity – with Vi Business website, LMS, new digital channels or CRM, as per business requirements

2. Tele caller level management

- Monitor caller attendance, login hours, and adherence to TATs

- Review individual caller performance dashboards and drive actions for low performers with the partner alignment

- Ensure partners maintain adequate resources to meet inbound targets.

- Review daily call quality, pitch adherence, and quality scores.

3. Training

- Review onboarding plans for new callers

- Ensure refresher trainings on sales scripts, product knowledge, objection handling, and LMS usage.

- Work with Quality and Training teams to design skill-improvement modules.

- Track training impact through call quality, conversion uplift, and feedback mechanism

4. Operational Governance

- Drive daily governance calls with partner leadership on performance, productivity, and target achievement

- Ensure compliance to process and data handling norms agreed with the partner

- Conduct monthly business reviews (MBRs) with insights, actions

- Maintain up-to-date documentation for processes, guidelines, FAQs, and SOPs.

5. Partner Relationship Management

- Serve as the primary business interface with all inbound sales partners.

- Negotiate performance expectations, incentive structures, and recruitment processes.

- Manage invoicing, contracts, agreements on regular basis and renewals

- Resolve operational escalations swiftly and maintain a strong partnership ecosystem.

6. Reporting & Insights

- Ensure Publishing of daily dashboards on productivity, conversions, sales,

- Analyze funnel leakages and propose actions to improve sales and efficiency.

- Track customer journey insights for continuous optimization of inbound sales flow.

 

7. Cross functional role

- Manage a hybrid sales model and work closely with segment team , clusters teams to manage the bottom of the funnel conversions

 

KPIs

- Lead-to-MQL – SQL – Activation / conversion rate

- Revenue per caller / revenue per lead

- Average handling time (AHT) & talk time

- Training effectiveness and quality scores

- Partner performance

- Monthly / Annual Revenue

 

Must have technical / professional qualifications

• MBA essential
• Experience of managing callers, call center set-up for sales and service

Years of Experience

• 10+ years

Direct reports

0

 

Reporting of the partner: Program manager, TL , MIS & Callers

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level