Virtual Relationship Manager

VRM / Campaign VRM / ELITE VRM / NR VRM Incentive(FY 26-27)

Parameters 

Achievement Scale

Weightage1 %

Weightage 2 %

VRM / Campaign VRM

ELITE

NR VRM

TL/TM

Target

Target

Target

Target

CASA NTB (Nos. p.m.)#

0% to 200%

5.0%

5.0%

4

4

4

80% of Team target

CASA AMB Value (OTB+NTB value growth p.m.) in L

-100% to 300%/400%(NR)

20.0%

20.0%

20

30

60

RTD Value (OTB+NTB, FD+RD value growth p.m.) in L##

-100% to 300%/400%(NR)

30.0%

30.0%

20

30

120

Revenue in L (Investments + Insurance + 3in1 + ASBA + Asset Processing  Fees)

0% to 400%

25.0%

20.0%

0.20

0.30

0.30

Fx revenue – Remittance in L

0% to 200%

-

5.0%

-

-

0.50

Total Unique PH growth (FD/RD/LI/GI/HI/MF/SIP/3in1/ASBA/CC/GL)

0% to 200%

10.0%

10.0%

20

20

10

FB + ELITE upgrade (Elite Lite/Elite/Epic/Artha)

0% to 200%

10.0%

10.0%

10

10

10

*Applicable for direct managed team only

 Weightage 1 – Applicable for TL/TM not managing NR VRMs  Weightage 2 – Applicable for TL/TM managing NR VRMs.

I)For a CASA NTB account to qualify, it should be maintaining minimum ?10,000 AMB or ? 50,000 RV on M+2 basis.

II)New RTDs (Excluding Renewal) with Auto Renewal will have 110% weighta ge on TD value. New RTDs (Excluding Renewal) without Auto renewal will have 80% weightage on TD value. III)CASA will be capped at UCIC level ± 50L for VRM/Campaign/ELITE & ±100L for NR. 

Fixed Incentive (Rs. P.M.)

Quantitative Parameters Achievement %

VRM/Campaign/Elite

NR VRM

TL/TM

100% & Above

18,000

25,000

30,000

80%-99.99%

12,000

18,000

22,000

60%-79.99%

8,000

12,000

16,000

50%-59.99%

4,000

6,000

10,000

Below 50% (min 2 Parameters 70% Ach each)

2,000

4,000

5,000

Below 50% (min 125% Ach in any one of CASA/RTD value parameter)

1,000

2,000

2,500

Monthly Payment on M+2 Basis - Max Incentive at 70% of CTC for the mo nth.

Gate Criteria

5% Booster

Role

Unique Contacts

Talk time

Unique 

Contacts

Talk time

VRM, Campaign VRM, Elite VRM

400 Nos

24 Hrs

600 Nos

32 Hrs

NR VRM

250 Nos

15 Hrs

400 Nos

21Hrs

TL/TM

80% of team target

Incentive Booster/Docking:

(i) RTD Book - Mapped Portfolio: RTD (No of Customers) Renewal booster/docker

VRM (Camp & Renewal) Incentive(FY 26-27)

Parameters 

Achievement Scale

Parameter Weight %

VRM (Camp & Renewal)

TL/TM

Target

Target

CASA AMB Value (OTB+NTB value growth p.m.) in L

-100% to 300%

15%

15

80% of Team target

RTD Value (OTB+NTB, FD+RD value growth p.m.) in L##

-100% to 300%

20%

15

Revenue in L (Investments + Insurance + 3in1 + ASBA + Asset Processing Fees) 

0% to 400%

25.0%

0.30

Total Unique PH growth (FD/RD/LI/GI/HI/MF/SIP/3in1/ASBA/CC/GL)

0% to 200%

10.0%

15.00

FB + ELITE upgrade (Elite Lite/Elite/Epic/Artha)

0% to 200%

5.0%

7

Insurance Renewal collection in value terms on assigned base (Persistency)*

0% to 200%

25.0%

50%

I)New RTDs (Excluding Renewal) with Auto Renewal will have 110% weightage on TD value. New RTDs (Excluding Renewal) without Auto renewal will have 80% weightage on TD value. II)CASA will be capped at UCIC level ± 50L for VRM/Campaign/ELITE & ±100L f or NR. 

III)Assigned base is not collected base after NACH/Auto-pay is executed.

Fixed Incentive (Rs. P.M.)

Quantitative Parameters Achievement %

VRM (Camp & Renewal)

TL/TM

100% & Above

18,000

30,000

80%-99.99%

12,000

22,000

60%-79.99%

8,000

16,000

50%-59.99%

4,000

10,000

Below 50% (min 2 Parameters 70% Ach each)

2,000

5,000

Below 50% (min 125% Ach in any one of CASA/RTD value parameter)

1,000

2,500

Monthly Payment on M+2 Basis - Max Incentive at 70% of CTC for the mo nth.

Role

Gate Criteria

5% Booster

Unique Contacts

Talk time

Unique Contacts

Talk time

VRM(Camp & Renewal)

300 Nos

20 Hrs

500 Nos

28 Hrs

TL/TM

80% of team target

Incentive Booster/Docking:

Branch VRM Incentive(FY 26-27)

 Parameters

Achievement Scale

>=1,000 Customers mapped

<1,000 Customers mapped

Weightage

Target

Weightage

Target

OTB

CASA AMB Value (OTB value growth p.m.) in L

-100% to 300%

15%

5 L

10%

2.5 L

RTD Value (OTB, FD+RD value growth p.m.) in L#

-100% to 300%

20%

10 L

10%

5 L

NTB

NTB CASA (NTB value growth p.m.) in L

0% to 300%

10%

5 L

15%

8 L

NTB RTD (NTB, FD+RD value growth p.m.) in L#

0% to 300%

20%

10 L

25%

15 L

CASA Conversion Numbers*

0% to 300%

10%

10 Nos

15%

15 Nos

NTB + OTB

Revenue (Investments + Insurance)

0% to 300%

10%

Rs 10,000

10%

Rs 10,000

Total PH growth (FD/RD/LI/GI/HI/MF/SIP/3in1/ASBA/CC/GL)

0% to 300%

10%

15 Nos

10%

10 Nos

FB + ELITE (Elite Lite/Elite/Epic/Artha) NTB & Upgrade

0% to 300%

5%

5 Nos

5%

5 Nos

I)For a CASA NTB account to qualify, it should be maintaining minimum ?10,000 AMB or ? 50,000 RV on M+2 basis.

II)New RTDs (Excluding Renewal) with Auto Renewal will have 110% weightage on TD value. New RTDs (Excluding Renewal) without Auto renewal will have 80% weightage on TD value.

III) CASA will be capped at UCIC level ± 50 L

Fixed Incentive (Rs. P.M.)

Quantitative Parameters Achievement %

Branch VRM

100% & Above

18,000

80%-99.99%

12,000

60%-79.99%

8,000

50%-59.99%

4,000

Below 50% (min 2 Parameters 70% Ach each)

2,000

Below 50% (min 125% Ach in any one of CASA/RTD value parameter)

1,000

All conversions to be calculated as per CRM Leads and not as per LG/LC Codes (Mobile Nos Match of CRM leads entered by Branch VRMs and converted within M+1 month considered).

Monthly payment on M+2 basis. Maximum incentive capping at 80 % of the CTC for the year

Incentive Booster/Docking:

1)Gate Criteria:

1.If Unique Leads >= 60 ? Full eligible incentive will be paid

2.If Unique Leads >=30 & <60 ? 50% incentive will be paid

3.If Unique Leads <30 ? Not eligible for incentive

2)Booster of 1.1X on overall SOP Ach. If Branch VRM sources account with 30L and above RPOL on M+2 basis

3)Additional Incentives (Applicable for below 50% slab also) 1.GL – Rs.200/- for below 5L case, Rs.500/- for 5L and above case.

 2.CC – Rs 200/- per Credit Card disbursed.

 3.Rs.1,000/- additional incentive for sourcing/Upgrade to ARTHA. Rs.5,000/- Incentive for 3 ARTHA Sourcing/Upgrade. (RPOL/CASA conditions should be met in M+2).

4)Certification: (Additional - Irrespective of SOP score)

 1.Rs.500/- Incentive if IRDA certification (SP or AV) is done – One time

 2.Rs.500/- Incentive if NISM certification (SP or AV) is done – One time