Business Development Associate

Develop and execute business development strategies for AAC Blocks, PCC/Concrete Blocks, Wall Panels and Solar Panels across assigned territories.

Identify and generate new business opportunities through builders, developers, contractors, architects, structural consultants, infrastructure companies and industrial projects.

Develop and maintain a strong network of dealers, distributors, retailers and construction material suppliers.

Visit construction sites and projects regularly to understand requirements, generate enquiries and convert them into orders.

Establish relationships with architects, engineers, project consultants and purchase/procurement teams to promote product specifications and secure project approvals.

Prepare quotations, negotiate pricing, payment terms and delivery schedules in coordination with management.

Achieve monthly and annual sales, revenue and volume targets for all assigned product categories.

Conduct competitor analysis covering pricing, product quality, market share, dealer margins and customer preferences.

Identify new markets and territories and develop an effective dealer/distributor appointment strategy.

Coordinate with production, logistics and dispatch teams to ensure timely delivery and uninterrupted supply to customers and project sites.

Monitor outstanding payments and coordinate with accounts and customers for timely collections and credit control.

Conduct product presentations and technical discussions highlighting the benefits, applications and cost advantages of AAC blocks, PCC blocks, wall panels and solar solutions.

Generate leads through direct marketing, references, site visits, exhibitions, digital enquiries and local market networking.

Maintain a database of prospective customers, dealers, projects, architects and contractors and regularly follow up for conversion.

Track ongoing and upcoming construction projects from the planning stage through execution to secure material supply contracts.

Coordinate product samples, demonstrations and technical support wherever required.

Build long-term relationships with key customers and ensure customer satisfaction and repeat business.

Prepare daily/weekly/monthly sales reports, market feedback, pipeline reports and competitor updates for management.

Monitor sales performance, market trends and territory-wise business potential and recommend corrective actions.

Support management in developing new product markets, institutional sales and large project orders.

Ensure compliance with company policies regarding pricing, credit limits, sales documentation and customer service.

Key Performance Areas (KPIs)

Monthly sales volume and revenue achievement

New dealer/distributor appointments

New customer and project acquisitions

Project approvals and order conversions

Territory/market expansion

Customer retention and repeat orders

Collection and outstanding control

Gross margin and profitable sales

Sales pipeline and enquiry conversion ratio

Product-wise sales growth