IN_Senior Associate_Adobe Marketo_GCC_Advisory_Bangalore

PriceWaterhouseCoopers Pvt Ltd ( PWC )

IN_Senior Associate_Adobe Marketo_GCC_Advisory_Bangalore

PriceWaterhouseCoopers Pvt Ltd ( PWC )

Bengaluru/Bangalore

Not disclosed

Work from Office

Full Time

Min. 4 years

Job Description

IN_Senior Associate_Adobe Marketo_GCC_Advisory_Bangalore

Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Operations

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

As a business application consulting generalist at PwC, you will provide consulting services for a wide range of business applications. You will leverage a broad understanding of various software solutions to assist clients in optimising operational efficiency through analysis, implementation, training, and support.

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more

about us

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "

Job Description

An Adobe Marketo Specialist is a marketing automation expert responsible for implementing, optimizing, and scaling Adobe Marketo Engage solutions to drive measurable business outcomes. The role combines deep platform expertise with consultative engagement to translate business objectives into effective marketing automation strategies

*Responsibilities: 

Design, implement, and optimize end-to-end marketing automation programs, including campaigns, nurture journeys, and engagement workflows.

Partner with stakeholders to understand business goals, analyze requirements, and recommend scalable Marketo-based solutions.

Manage lead lifecycle processes including scoring, segmentation, routing, and database governance.

Ensure seamless integration between Marketo and CRM platforms, maintaining data accuracy and sync efficiency.

Monitor campaign performance, conduct A/B testing, and deliver insights on marketing ROI and attribution.

Maintain platform health, troubleshoot issues, and enforce best practices for governance, scalability, and compliance.

Consultative & Behavioral Expectations

Act as a trusted advisor to clients/stakeholders, translating marketing goals into technology-driven solutions.

Provide strategic guidance on marketing automation maturity, campaign optimization, and process improvements.

Communicate effectively with cross-functional teams (Marketing, Sales, IT) and influence decision-making through data-driven insights.

Balance hands-on execution with solution design and stakeholder advisory across multiple engagements.

Required Skills & Qualifications

·    4 - 8+ years of experience in Marketing Automation, with 3 - 5+ years of hands-on expertise in Adobe Marketo Engage.

Strong understanding of CRM integrations, data management, and marketing operations.

Technical proficiency in HTML/CSS and familiarity with APIs/integration frameworks.

Strong analytical and problem-solving skills with experience in campaign performance tracking and ROI measurement

Excellent stakeholder communication and consulting skills to align technology with business outcomes

Certification in Adobe Marketo Engage (preferred)

*Mandatory skill sets 

Adobe Marketo, Campaign, HTML, CSS, Marketing automation,

*Preferred skill sets 

Experience with SAP S/4HANA and knowledge of its capabilities related to materials management.

Familiarity with integration points between SAP MM and other SAP modules like SD (Sales and Distribution), PP (Production Planning), and FI (Financial Accounting).

*Years of experience required 

4 - 9 yrs

*Education Qualification  

BE/BTech/MBA/

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: MBA (Master of Business Administration), Bachelor of EngineeringDegrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Marketo Marketing Automation

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Reasoning, Analytical Thinking, Application Software, Business Data Analytics, Business Management, Business Technology, Business Transformation, Communication, Creativity, Documentation Development, Embracing Change, Emotional Regulation, Empathy, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Intellectual Curiosity, Learning Agility, Optimism, Performance Assessment, Performance Management Software {+ 16 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date

August 7, 2026

Experience Level

Senior Level

Job role

Work locationBengaluru Millenia, India

DepartmentMarketing / Brand / Digital Marketing

Role / CategoryAdvertising & Creative

Employment typeFull Time

ShiftDay Shift

Job requirements

ExperienceMin. 4 years

About company

NamePriceWaterhouseCoopers Pvt Ltd ( PWC )

Job posted by PriceWaterhouseCoopers Pvt Ltd ( PWC )

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