Territory Sales Manager - Automotive Spare Parts

Responsibilities & Key Deliverables

Key Responsibilities

• Drive profitable revenue growth in the assigned territory through distributors by implementing company sales strategies.
• Prepare Distributor Business Plans, set distributor-wise and sector-wise sales targets, and review performance regularly.
• Collaborate with marketing for field activations and special interventions to improve market share.
• Train and develop Mahindra MSRs, DSRs, and distributor sales personnel to build a competent sales team.
• Execute organizational initiatives with excellence and ensure compliance with norms and processes.
• Expand territory coverage by mapping markets, identifying gaps, and recommending new distributor appointments.
• Conduct field visits to retailers and mechanics to promote Mahindra Genuine Spares, oils, and other products.
• Organize promotional activities such as campaigns, meets, and storming drives to boost secondary sales.
• Identify and onboard Exclusive Retail Stores for Mahindra Genuine Spares, improve footfalls, and monitor performance.
• Review contract sales teams on mechanic engagement, loyalty programs, training, and market development.
• Resolve distributor issues promptly and maintain strong relationships.
• Work closely with Zonal Spares Manager, Area Office, Spares team, and CFA/Warehouse to achieve territory goals.

Preferred Industries

Education Qualification

General Experience

• 8 to 12 years of experience
• Strong background in channel sales and distribution management
• Experience in spare parts sales (automotive industry preferred)
• Exposure to B2C initiatives

Critical Experience

Skills & Competencies

• Excellent knowledge of sales and distribution
• Strong analytical and planning skills
• Ability to lead and develop teams indirectly
• High adaptability and willingness to travel extensively

System Generated Core Skills

System Generated Secondary Skills