Area Sales Manager - General Trade and Modern Trade

Area Sales Manager (GT & MT) West Upcountry Market

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Job Description:

Area Sales Manager (GT & MT ) West Upcountry

Role –

• Implement, supervise and improve frontline sales and distribution infrastructure, organization, metrics, processes, systems, plans, activities and promotions to achieve business sales & distribution goals and objectives in specified territory in a sustainable manner.
• To achieve Sales Annual Business plan for the territory-channel-Outlets assigned.
• To execute Programs, Demand generation activities, Visibility & Merchandising plans for the
• territory & achieve POS – Sell out objective.
• To monitor & improve distribution objectives in terms of Range availability, Product placement with the help of Sales team

Responsibility –

• Annual Business Plan Delivery
• Data mining, analysis & planning programs based on it.
• Share & update facts pertaining to the products managed on a periodic basis.
• Identify Channel/Product insights & effectively use it for designing Plans
• Plan and execute selective programs for the products managed in the utensil cleaning tools portfolio.
• To be in charge of execution of critical programs – quality and timely execution.
• Ensure Right Product at Right Outlets
• Maintain Relations with Top Outlets and Directly Handling top Outlet Business
• 18 days to be spent in the market every month for Meeting Outlets, Training Team and Generating Business
• Be in constant touch with the market to understand market reality.
• In Charge of Demand Generation and Offtake promotion Activities at the store
• Settle all financial claims of Outlets and Distributors in Stipulated Time Frame
• To Train Sales and Merchandising Team on Sales Call and Processes
• To Ensure Adherence of Planned Calls and Discipline by the Team
• Ensure hygiene of Business reports and Operations

Accountable -

• Achieving sales Goals of the Channel
• Evaluate & Execute all Demand Generation Activities
• Budgets v/s spends –Trade programs managed by him.
• Financial Claim Settlement of Channel

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Experience Level

Mid Level