Digital Marketing Executive

Job SummaryWe are looking for a creative and results-driven Social Media & Performance Marketing Specialist who can combine graphic design, content planning, and paid advertising to grow multiple brands. The ideal candidate should understand the latest social media trends, create engaging content, manage advertising campaigns, and maintain a strategic content calendar across all platforms.

• Key ResponsibilitiesPerformance MarketingPlan, execute, and optimize Facebook, Instagram, and Google Ads campaigns.
• Generate quality leads through paid advertising.
• Monitor campaign performance, ROI, and optimize budgets.
• Prepare weekly and monthly performance reports.
• Social Media ManagementManage multiple social media accounts (Instagram, Facebook, LinkedIn, YouTube, X, Threads, etc.).
• Research and implement the latest social media trends.
• Increase engagement, followers, and brand awareness.
• Schedule and publish content consistently across all platforms.
• Content StrategyPlan monthly content calendars for multiple brands.
• Create campaign ideas for festivals, product launches, and promotional events.
• Develop content strategies based on audience insights and business goals.
• Coordinate with the marketing team for content execution.
• Graphic DesigningDesign high-quality social media posts, banners, advertisements, brochures, and marketing creatives.
• Create visually engaging content using Canva, Photoshop, and Illustrator.
• Maintain brand consistency across all marketing materials.
• Content WritingWrite compelling captions and ad copy.
• Create engaging marketing content for social media campaigns.
• Understand audience behavior and create content that drives engagement.
• Required SkillsAdobe Photoshop
• Canva
• Graphic Designing
• Facebook Ads
• Google Ads / Google AdWords
• Facebook Ads Manager
• Social Media Marketing
• Social Media Advertising
• Digital Marketing
• Social Media Content Marketing
• Ad Copywriting
• Content Calendar Planning
• Content Strategy
• Trend Research
• Basic Video Editing (Preferred)
• Google Ads Certification (Preferred)
• Requirements1–3 years of experience in Digital Marketing or Social Media Marketing.
• Strong understanding of Meta Ads Manager and Google Ads.
• Excellent graphic design skills with a creative mindset.
• Ability to independently plan and execute monthly content calendars.
• Strong communication and copywriting skills.
• Ability to handle multiple brands simultaneously.
• Passion for staying updated with the latest digital marketing trends and AI tools.
• What We OfferCompetitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Creative Work Environment
• Opportunity to Work with Multiple Brands
• Training on AI Marketing Tools & Advanced Digital Marketing
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