Offline Marketing & New Initiatives-Digital Banking Kotak 811-Regional Sales

Offline Marketing & New Initiatives-Digital Banking Kotak 811-Regional Sales

As an Offline Marketing & New Initiatives expert, you will play a crucial role in shaping the bank's offline presence and driving innovative solutions. Your primary focus will be on creating engaging marketing campaigns, events, and experiences that attract and retain customers. You will collaborate with various teams to ensure a seamless integration of offline and online strategies, ultimately contributing to the bank's overall digital transformation.

• Develop and implement offline marketing plans to promote Kotak 811 products and services.
• Organize and execute marketing events, roadshows, and campaigns to engage with potential customers.
• Create and manage offline advertising campaigns, including print, radio, and outdoor media.
• Collaborate with the digital team to ensure a cohesive brand experience across offline and online channels.
• Analyze market trends and competitor activities to identify opportunities for new initiatives.
• Propose and implement innovative ideas to enhance the customer journey and experience.
• Build and maintain relationships with external partners and vendors for effective campaign execution.
• Monitor and evaluate the performance of offline marketing activities, providing regular reports and insights.
• Stay updated with industry best practices and emerging trends in offline marketing.
• Ensure compliance with regulatory guidelines and maintain high standards of brand representation.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in offline marketing, preferably in the banking or financial industry.
• Strong understanding of traditional and digital marketing channels and their integration.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Creative mindset with a track record of developing unique and effective marketing strategies.
• Analytical skills to interpret data and make informed decisions.
• Good knowledge of MS Office and marketing automation tools.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.
• Flexibility and adaptability to embrace new initiatives and changing market dynamics.

Experience Level

Senior Level