Marketing Research Manager

Manager, SA&I

Job Description

Objective

 

To manage marketing research studies, to meet design specifications, and to build Nielsen BASES’ business by preparing and reviewing client forecasts, reports, and presentations, while fostering positive client relationships.   

 

Accountabilities

 

• Prepares client proposals and study designs and estimates costs of projects, with supervision
• Constructs and implements analytical plan
• Discusses study design, questionnaires, and data preparation plan with Project Development team
• Monitors changes in job costs and communicates cost changes to client, as needed
• Analyzes study data and provides report conclusions and recommendations, with minimal supervision
• Prepares and presents study results to clients
• Consults with clients regarding research designs and general study concerns
• Supervises direct reports by answering questions, providing constructive and consistent feedback, and conducting performance appraisals in a timely manner

 

Requirements

         

• Knowledge of Microsoft Word, Excel, and PowerPoint
• Knowledge of statistics, research techniques, and experimental procedures
• Knowledge of marketing research

• Knowledge of in-market data

Skills

 

• Analytical skills
• Consultative skills
• Customer service skills
• Multi-tasking skills
• Oral and written communication skills
• Organizational skills
• Project management skills

 

Qualifications

Education and Experience

 

Required:

• Bachelor’s degree
• Minimum of 3  year of experience in marketing research or a related field

 

Desired:

• 4+ years of experience in marketing research or a related field
• Experience with Innovation Concept and/ Or Product testing

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level

Mid Level