Social Media Executive

Job Overview: We are looking for a creative, dynamic, and multi-talented Social Media Executive to elevate our brand’s digital presence. If you have a strong aesthetic sense for graphic design, a passion for creating engaging video content, expertise in running ad campaigns, and the ability to manage social media platforms end-to-end, you are the perfect fit for this role.

Key Responsibilities:

1. Social Media Management & Strategy

• Manage and grow the brand's presence across all major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Develop a monthly content calendar, schedule posts, and ensure consistent brand messaging.
• Engage with the audience by actively responding to comments and DMs to build a strong digital community.
• Monitor digital trends, viral formats, and meme marketing opportunities to keep the brand relevant.

2. Graphic Design & Visual Content

• Conceptualize and design high-quality, eye-catching creatives including social media posts, stories, banners, and carousels.
• Utilize design tools (such as Canva, Adobe Photoshop, or Illustrator) to maintain strong brand aesthetics.

3. Video Editing & Production

• Shoot and edit engaging short-form video content (Instagram Reels, YouTube Shorts, Promos).
• Use editing software (such as CapCut, VN, Premiere Pro) to transform raw footage into professional, trend-driven videos.

4. Performance Marketing (Ad Campaigns)

• Set up, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google.
• Conduct audience research and A/B testing to generate high-quality leads and drive brand awareness.
• Monitor daily ad spends and optimize campaigns to ensure maximum ROI.

5. Copywriting & Scripting

• Write compelling, error-free captions and research relevant hashtags for daily posts.
• Draft click-worthy ad copy for performance marketing and engaging short scripts for promotional videos.

6. Analytics & Reporting

• Track key performance metrics (reach, engagement, follower growth, lead conversion) using Meta Business Suite and other analytics tools.
• Prepare weekly and monthly performance reports with actionable insights to improve future strategies.

Requirements & Skills:

• Experience: Proven experience in Social Media Management, Graphic Design, and Video Editing (A portfolio or links to past work is mandatory).
• Tools: Proficiency in Canva, Video Editing Apps, and Meta Ads Manager.
• Creativity: Strong out-of-the-box thinking and an eye for visual design.
• Communication: Excellent written and verbal communication skills.
• Mindset: A proactive problem-solver who can manage multiple projects independently and meet deadlines.