Marketing Campaign Process Manager

Process Manager

Description

Roles and Responsibilities:

Campaign Operations & Execution

• Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.
• Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.
• Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift.

 Lead Management & Lifecycle

• Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.
• Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.
• Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns.

 Reporting & Analytics

• Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.
• Provide actionable insights to the Marketing team based on program performance data

Technical and Functional skills:

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• 3–4 years of hands-on experience in Adobe Marketo Engage. 
• You should know your way around Smart Lists, Program Tokens, and Engagement Streams.
• Web Basics: Functional knowledge of HTML/CSS for tweaking email and landing page templates.
• Analytical Mindset: Ability to translate data into stories. You should understand "Marketing Attribution" and how to measure it.
• Certification: Adobe Marketo Certified Professional (AMCP) or Expert (AMCE) is a strong plus.