Product Marketing Manager

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

At the India Marketing team, our goal is simple: to bring the magic of products and experiences to our users, via focused GTM efforts including brand, product and retail marketing.

Responsibilities

• Develop strategy, workflow, insights and campaigns using AI to generate speed and efficiency.
  
• Develop integrated marketing campaigns which include narratives focused on our users and measuring the impact of our programs, and building every campaign with a social first angle.
• Lead internal communication for sharing actionable, incisive findings; generate buy-in from product and engineering partners to drive action on these insights.
  
• Work cross-functionally with internal and external stakeholders/partners across Google to evaluate the marketing opportunities from a strategic, financial and operational perspective.
  
• Shape creative, monitor and evaluate performance, and share campaign learnings with relevant teams.