Marketing Head

Job Description – Marketing Head (Snacks / FMCG)Position: Marketing Head

Department: Marketing

Industry: Snacks / FMCG

Location: As Per Company Requirement

Reporting To: Director / CEO

Job SummaryWe are looking for an experienced Marketing Head to lead the marketing function for our Snacks business. The candidate will be responsible for brand building, product promotion, market expansion, consumer engagement, and driving sales growth across retail and distribution channels.

• Key ResponsibilitiesDevelop and execute marketing strategies for Snacks products.
• Increase brand awareness and market penetration across target territories.
• Plan and manage new product launches, packaging, and promotional campaigns.
• Conduct market research, consumer surveys, and competitor analysis.
• Design trade schemes and retailer engagement programs.
• Coordinate with Sales, ASM, TSM, and Distributor teams to improve product visibility and sales.
• Manage digital marketing, social media promotions, and advertising activities.
• Monitor marketing budgets and campaign effectiveness.
• Analyze sales trends and consumer preferences to identify growth opportunities.
• Build and lead a high-performing marketing team.
• QualificationGraduate in any discipline.
• MBA/PGDM in Marketing preferred.
• Experience8-15 years of experience in FMCG Marketing.
• Minimum 3-5 years of experience in Snacks, Namkeen, Biscuits, Confectionery, or Food Products industry.
• Experience in brand management and product launch activities.
• Required SkillsBrand Management
• Trade Marketing
• Product Launch Planning
• Market Research & Consumer Insights
• Digital Marketing
• Distributor & Retail Network Understanding
• Leadership & Team Management
• Communication & Negotiation Skills
• Budget Management

Salary

₹75,000 – ₹1,00,000 per month (Based on experience and performance)

• Preferred Candidate ProfileStrong understanding of the Snacks/Namkeen market.
• Experience handling regional or national brands.
• Ability to develop innovative marketing campaigns and drive business growth.