Senior Analyst - Digital Marketing Advisory

Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Social Media Sales & Marketing
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? What are the key objectives and expectations from this role? The Loyalty Executive is the operational owner responsible for the planning, execution, performance tracking, and governance of the localised loyalty program within an assigned region (e.g., SSA). This role is expected to translate global loyalty strategy into compliant, effective regional delivery. The focus is on assisting with planning around program mechanics, platform management, loyalty activation strategy and executing the campaign set-up & activation, overseeing CRM journey design, managing local reward logistics, and driving the consumer segmentation & deployment to ensure the program achieves it’s aligned KPIs. What is the direct impact of this role on the team or organization? This role s primary impact is driving consumer engagement through the local loyalty program and maximizing customer lifetime value within the assigned DRBU. By ensuring the flawless execution of campaign mechanics and accurate data deployment, the Executive minimizes operational risk and guarantees the integrity of loyalty performance reporting. The role is critical for providing the localized insights and data necessary for Local budget planning as well as planning for program mechanics.
What are we looking for? Experience Required? 5+years of experience in loyalty program management or CRM execution. Experience in executing campaign set-up & activation and managing consumer segmentation & deployment. Experience working with CRM Journey design and managing third-party partners (e.g., reward vendors). Strong understanding of loyalty programs mechanics, reward systems and required integrations. Experience in managing external partner teams and building relationships with internal(CX, Category, Finance, IDT & LEX) and external (agency, loyalty platform) stakeholders. Past experiences in the FMCG and e-commerce industries are preferred. Hands-on experience working in cross-functional and multi-disciplinary team setups.? Experience managing approval coordination across teams.?? Technical / Functional / Leadership Skills Required? Proficiency with CRM/MA platforms and their use in building automated journeys and managing segmentation. Strong organizational skills for managing complex campaign mechanics and reward logistics. Good analytical skills to execute KPI tracking & reporting on program effectiveness. Excellent Communication & Storytelling skills for presenting regional performance updates. Strong project management and organization skills. Comfortable with planning, prioritizing, executing and optimizing.? High proficiency in Microsoft PowerPoint, Excel, and Word.? Proficient and have hands-on experience with loyalty management tools such as WeCheer, White Label Loyalty etc. Talent Development? and upskilling based on latest certifications Stakeholder Influence & Collaboration? Performance Management & Accountability? Innovation & Growth Mindset? Education / Qualifications / Certifications Required? University degree. Preferably, major in Digital Marketing and Marketing.
Roles and Responsibilities: •Strategic Planning & Optimization Support the End Markets with planning around program mechanics, local budget planning & value case building by providing accurate historical performance and cost-of-reward data. Drive the Loyalty Activation Strategy at the execution level, helping to onboard new consumers and activate lapsed members into the program. Share recommendations for loyalty platform enhancement and integrations based on performance and use with the globally assigned platform. Own the regional execution of Loyalty and CRM journey design & templates, ensuring all automation flows are compliant and localized for maximum impact. Loyalty Program Execution & Management Execute the local campaign set-up & activation for the assigned region, ensuring all campaigns adhere to local regulatory and brand compliance standards. Oversee the local loyalty program design & scope details, including managing the program mechanics & duration as defined by the regional strategy. Act as the operational liaison for local loyalty reward partners/platform management, ensuring reward fulfillment and stock/budget is accurately tracked. Lead the deployment of consumer segmentation & deployment within the CRM/MA platform for all regional loyalty journeys. Data, Reporting, & Governance Ensure accurate consumer data, reporting by executing proper campaign tagging and performance tracking mechanisms. Conduct standard campaign performance KPI tracking & reporting on effectiveness, synthesizing results to inform local review & refine processes. Support the Local KPI alignment process by providing granular data on program engagement and regional performance drivers. Contribute to tech platform enhancement & integration recommendations based on regional operational needs and pain points.