Paid Search Account Manager

Paid Search Account Manager

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Job Summary:

Ownership and responsibility for providing strategic direction and overall guidance within the global marketing group of internet search and the customer journey.

Principal Responsibilities:

• Develops overall onsite search strategy and framework to onsite search relevancy and performance, including translating long term plans to immediate actions.
• Manages the onsite search tool through rule sets to improve search results based on input from the online team including analytics.
• Develops action plans resulting from analysis of onsite search performance of site content and category hierarchy optimization. Works with others to implement changes for optimization.
• Measures search improvements through Site Catalyst.
• Communicates search strategy, performance, and progress to stakeholders and executive teams.
• Generates and distributes ongoing reporting and analysis regarding the onsite search program.
• Develops insightful recommendations based on clear and concise findings to the online team allowing them to improve search results and revenue within their category.
• Recommends the selection of tools, systems, and provider relationships.
• Owns the onsite search tool, vendor relationship, road map, and tool administration.
• Develops and manages the onsite search dashboard and other metrics using programs such as Adobe Analytics, PowerBI or SQL database.
• Other duties as assigned.

Job Level Specifications:

• Foundational knowledge of specialized disciplines, industry practices and standards, acquired via academic instruction and/or relevant work experience of substantially the same level.
• Develops solutions to defined tasks, typical assignments and projects. May be solved by the application of specialized foundational knowledge, using existing approaches and solutions.
• Work is usually performed independently and requires the exercise of judgment and discretion. Receives initial direction although work may be reviewed for accuracy and quality.
• Collaborates with immediate management and team members within the department or function.
• Actions typically affect own work assignments and department. Erroneous decisions or failure to accomplish work may require some assistance or resources to remedy.

Work Experience:

• Typically less than 2 years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Experience Level

Mid Level