Head - Sales Branded Products - Delhi | Grasim Chlor Alkali | Chemicals

Key Result Areas

Supporting Actions

1. Market Mapping – Geographic and behavioural segmentation
• Analysing market trend/customer behaviour.
• Assessment of scope & scale of opportunity.

• Meet existing customers.
• Identify new customers.
• Attend trade fairs/expos.
• Prepare geographic mapping reports.
• Update reports daily.
• Segregate trial customers.
• Classify customers by value/price focus.
• Plan product approvals.

2. Revenue, Volume & EBITDA

• Deliver business volume, revenue & profitability.
• Price/value management.
• Maximise margins.
• Portfolio management.

3. Business expansion through New Product & application development

• Expand PV trials.
• ACH for Japan.
• Ensure plant utilisation.
• Portfolio management discipline.

4. New Business and market expansion

• Understand customer requirements.
• Network with industry experts.
• Identify niche applications.
• Explore new business models.

5. Develop product adjacencies leading to Chlorine derivatives

• Develop products & vendors.
• Commercialise new products.
• Work with R&D.
• Customer acceptance.

6. Sustainable Growth of Specialty Chemical

• Commercialise new products and hand over to Sales.

7. Customer satisfaction & Feedback

• Product continuity.
• Improve CSI.

8. Develop & motivate team

• Provide direction.
• Develop specialty mindset.
• Train & mentor.
• Training plan.