Business Development Executive (BDE)

Roles & Responsibilities- BDE

Convert qualified leads into paying customers for Official WhatsApp API, AIQR, and Call/CRM Software and ensure smooth handover for activation.

Main Goal

• Convert qualified leads into paid customers

• Drive monthly revenue / closures

• Ensure smooth handover to onboarding + support after payment

Lead Handling & Qualification

• Connect with new leads quickly (from telecaller/ Meta ads/website/referrals,WhatsApp Campaign)

• Understand customer needs and present MPillar solutions clearly with the right value proposition.

• Maintain professional, respectful, and confident communication at all times.

• Respond to customer queries in a timely and responsible manner

• Recommend the right plan based on requirement (consultative selling)

• Mark lead stage in Board( Leads stage)

• Maintan Leads in CRM And Googlesheet

Demo Scheduling & Demo Done

 Schedule the demo in accordance with client requests.

 Fix demo with decision maker; confirm time and agenda.

 show key features, Present solution with industry use-case, show workflow, explain ROI and compliance benefits

 During or after the demo, professionally record any questions that customers may have.

Followup ,Proposal, Pricing & Closing

• Maintain a follow-up system

• Prepare and share quotation/proposal

• Explain ROI and value Handle negotiations and close deal:

• Send proof assets:(client success stories, testimonials, case studies, screenshots)

• Update CRM daily with:call status, follow-up date, objections, probability, expected closure

• Collect required business details for onboarding (after closing)

Objection Handling

Handle common objections like:

• Price high

• Already using other provider

• Trust issue / fake API fear

• Need time / later

• Not required / WhatsApp Business enough

Coordination & Handover

• Coordinate with ops/support after closure:activation + onboarding checklist

• Ensure customer has correct expectations (timeline, template approval, integration scope)

Daily Work Targets

• Calls to leads + follow-ups

• Demos delivered

• Proposals sent

• Closures/payment confirmations

Professional Standards

• Speak confidently, politely, and professionally

• Maintain compliance-first selling (official platform, template rules)

• No false commitments; clear communication always