Marketing Platform Automation Analyst

Marketing Platform Auto Associate

Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Marketing Platform Auto Associate
Qualifications:Any Graduation
Years of Experience:1 to 3years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Campaign Review: •Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:•Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:•Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:•Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices: •Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization:•Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:•Support A/B testing efforts by setting up and validating test campaigns, analyzing resultsCollaboration:•Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.•Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:•Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.
What are we looking for? •Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.•Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.•Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.•Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.•Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.•Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.•Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.•Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.•UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems• Your day to day interaction is with peers within Accenture before updating supervisors• In this role you may have limited exposure with clients and/or Accenture management• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments• The decisions you make impact your own work and may impact the work of others• You will be an individual contributor as a part of a team, with a focused scope of work• Please note that this role may require you to work in rotational shifts