Area Sales Manager

Key Roles & Responsibilities:

I. Business Development & Lead Generation:

Market Penetration: Identify and tap into new market segments, including commercial and

industrial (C&I) clients, hospitals, and IT parks.

Cold Calling & Field Visits: Conduct daily market visits (e.g., meeting retail counters/dealers)

and cold call prospective commercial customers to generate leads.

Institutional & Tenders: Manage relationships with corporate clients and assist in bidding for

government/private solar tenders.

II. Sales Execution & Customer Consultation:

Site Surveys & Feasibility: Conduct preliminary site surveys to recommend appropriate system

capacities (e.g., kW sizing) based on the customer's electrical load requirements.

Proposal Delivery: Prepare and present customized quotations, pricing models, and financial

returns (ROI) for solar projects.

Deal Closure: Negotiate commercial terms, address objections, and finalize contracts.

III. Forecasting, Strategy & Reporting:

Target Achievement: Develop and execute strategic sales plans to hit monthly, quarterly, and

annual regional targets.

Sales Tracking: Track all leads, site visits, and sales activities using the company's Customer

Relationship Management (CRM) or sales application.

Market Analysis: Monitor competitor pricing and analyze sales data to adjust strategies and

report regional forecasts to senior management.

• Project Execution & Engineering Oversight: Oversee the complete lifecycle of solar projects

(rooftop, C&I, or utility-scale) from site surveys and design to construction and final

commissioning.

• Regulatory Compliance & Government Liaison: Navigate local power-market policies and

ensure all installations and grid-tied operations align with state or national regulatory frameworks.

• Team Leadership & Safety: Lead, mentor, and build high-performing teams of sales staff while

enforcing strict safety norms.