Business Development Manager (BDM)

Company : Perform Digitally is a digital marketing agency helping businesses grow through performance marketing, paid advertising, strategy, automation, and AI-driven solutions.

The role will also support communication for Perform Digitally Institute and other projects managed by the founder.

Role Overview : We are looking for a confident, highly organised, and well-spoken professional who can manage communication between the founder and clients.

This person will represent the founder in initial conversations, understand client requirements, coordinate calls, schedule meetings, follow up with prospects, and ensure that no important communication is missed.

This is not a basic telecalling role.

The person will work closely with the founder and act as the communication bridge between the founder, clients, prospects, students, partners, and internal teams.

• Key ResponsibilitiesCommunicate professionally with clients and prospects through calls, WhatsApp, email, and online meetings.
• Understand the client’s initial requirements before scheduling a meeting with the founder.
• Schedule, confirm, reschedule, and manage meetings for the founder.
• Follow up with leads, clients, prospects, students, and business partners.
• Explain Perform Digitally’s digital marketing services at an introductory level.
• Handle enquiries related to Perform Digitally Institute.
• Maintain proper records of conversations, follow-ups, meetings, and client requirements.
• Send meeting reminders and ensure clients attend scheduled meetings.
• Prepare brief notes before every founder-client meeting.
• Share meeting summaries, action points, and follow-up requirements after calls.
• Coordinate between the founder, clients, and the internal team.
• Handle communication professionally so that the founder’s time and brand value are protected.
• Use AI tools to prepare replies, summaries, follow-up messages, presentations, research, and meeting notes.
• Ensure every client and prospect receives timely and professional communication.
• Required Skills1. Excellent CommunicationVery good spoken and written English.
• Clear pronunciation and confident speaking ability.
• Ability to communicate professionally with Indian and international clients.
• Comfortable handling phone calls, video calls, WhatsApp, and email communication.
• Strong listening and relationship-building skills.
• Ability to handle senior professionals, business owners, and international clients.

2. Digital Marketing KnowledgeThe candidate must have basic to intermediate knowledge of:

• Digital marketing
• Meta Ads
• Google Ads
• Social media marketing
• Lead generation
• Performance marketing
• Landing pages
• CRM and lead follow-up
• Sales funnels
• Basic reporting and marketing terminology

Candidates who have completed a digital marketing course or have worked with a digital marketing agency will be preferred.

• 3. Sales and Appointment-Setting SkillsAbility to qualify enquiries before scheduling meetings.
• Ability to follow up without sounding aggressive.
• Comfortable speaking with new leads and prospects.
• Understanding of basic sales processes.
• Ability to create interest and move prospects towards a meeting.
• Strong appointment-confirmation and follow-up skills.

4. AI KnowledgeThe candidate should have basic knowledge of AI tools such as:

• ChatGPT
• Gemini
• Claude
• AI-based research tools
• AI writing and communication tools
• AI meeting-summary tools

The candidate does not need to be an AI expert, but should be comfortable learning and using AI in daily work.

Ideal CandidateThe ideal candidate is someone who:

• Speaks fluent and professional English.
• Has completed a digital marketing course or has digital marketing experience.
• Is confident while speaking with clients.
• Is organised and responsible.
• Can independently manage follow-ups and appointments.
• Understands the importance of protecting the founder’s time.
• Can represent the founder and company professionally.
• Learns quickly and is comfortable using AI tools.
• Has a mature personality and strong communication presence.
• Can build trust and seriousness around the founder’s meetings and commitments.
• Experience1–3 years of experience preferred.
• Experience in digital marketing, client servicing, business development, appointment setting, sales coordination, founder’s office, or executive assistance will be preferred.
• Strong freshers with excellent English and digital marketing knowledge may also apply.
• Educational QualificationGraduate preferred.
• Digital marketing certification or course preferred.
• Formal education is less important than communication skills, confidence, discipline, and practical knowledge.
• Working StyleFull-time role.
• Office-based position.
• The person will work directly with the founder.
• The role may involve communication with Indian and international clients.
• Candidates must be comfortable with follow-ups, deadlines, and responsibility.

Key Performance Indicators Performance will be measured based on:

• Number of qualified meetings scheduled.
• Meeting attendance rate.
• Response and follow-up speed.
• Quality of client communication.
• Accuracy of meeting notes and client information.
• Number of missed or delayed follow-ups.
• Client and founder satisfaction.
• Ability to manage communication independently.

Important :This position is suitable for someone who wants to grow into a senior role in:

• Founder’s Office
• Client Servicing
• Business Development
• Digital Marketing
• Sales Coordination
• Executive Communication
• Account Management

Applicants must have strong English communication and practical knowledge of digital marketing. Candidates looking only for a basic telecalling job should not apply.