Field Sales Executive

Order Booking: Take orders, push new SKUs, and ensure target achievement for the month/quarter.

· Secondary Sales: Focus on selling to retailers. Sometimes also support primary sales to distributors.

· New Outlet Acquisition: Find and onboard new retailers in the territory.

· Stock Availability: Ensure all SKUs are available on the shelf. Check stock at retailer + distributor level.

· Merchandising: Ensure proper shelf placement, visibility, glow signs, danglers, standees.

· Stock Rotation: Check expiry dates. Follow FIFO - First In First Out. Avoid dead stock/returns.

· Competitor Tracking: Note competitor schemes, new launches, pricing, and shelf share.

· Daily Reporting: Submit DSR - Daily Sales Report with orders, collections, schemes, market feedback to Sales Manager or Operations Manager.

· Scheme Implementation: Explain company schemes to retailers and ensure they are executed properly.

· Collection: In some companies, collect payments/dues from retailers and maintain credit control.

· Training: Educate retailers on new products, benefits, and selling techniques.

· Volume Target: KG/Carton/Value targets per month

· Productivity: Calls per day, Strike rate, Average order value