Social Media Manager

Core Responsibilities

• Strategy & Planning: Design and implement data-driven social media strategies that align with broader business and marketing goals. f Indeed

• Content Creation: Produce and edit engaging, platform-native content across channels (e.g., Instagram Reels, Linkedin carousels, YouTube videos, X threads). ®

• Community Management: Respond to comments and direct messages, handle customer inquiries, and build active, loyal communities. Indeed +1

• Analytics & Reporting: Track key performance indicators (KPls) like reach, engagement, saves, and conversions to refine future campaigns. 1 Indeed +2

• Trend Monitoring: Stay updated on algorithm changes, viral audio/memes, and emerging social media tools to keep the brand culturally relevant.

Essential Skills

• Copywriting & Communication: Ability to write concise, catchy hooks, captions, and scripts that are tailored to specific platforms. (1 Indeed

• Platform Fluency: Deep understanding of how content grammar differs across platforms (e.g., Reddit vs. Instagram). f Indeed

• Visual Editing & Al Fluency: Familiarity with design and editing software (like Canva) and Al-driven creative tools (like ChatGPT or CapCut) to accelerate content production. ®

• Data Literacy: Capability to interpret analytics, pivot content angles based on data, and translate those findings into actionable strategies. f Indeed +3

• Customer Service & Empathy: Patience and professionalism to handle public feedback and inquiries. Indeed