Senior PPC Executive / Senior Paid Media Executive

Title: Senior PPC Executive / Senior Paid Media Executive

Location: Ahmedabad, Gujarat

Employment Type: Full-Time

Experience Required: 5+ Years

Salary Range: ₹50,000 – ₹80,000 per month (Final salary will be discussed based on interview performance)

Department: Digital Marketing 

Job Overview:

We are looking for a highly skilled and experienced Senior PPC Executive / Senior Paid Media Executive to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, managing, optimising, and reporting paid advertising campaigns across multiple digital platforms including Google Ads, Meta Ads, LinkedIn Ads, display networks, remarketing platforms, and other paid media channels. This is a senior-level role requiring strong technical expertise, strategic thinking, hands-on campaign execution, and the ability to manage campaigns focused on lead generation, conversion optimisation, cost efficiency, and overall campaign performance. The candidate should have strong knowledge of budget forecasting, lead generation strategy, campaign performance analysis, conversion tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), landing page optimisation, audience segmentation, and paid media reporting. Additionally, the candidate should possess practical experience with AI-powered tools such as ChatGPT, Google AI tools, Meta Advantage+, Performance Max automation, AI-based audience insights, creative testing tools, and other AI platforms to enhance campaign planning, optimisation, reporting, keyword research, competitor analysis, and ad strategy. 

Excellent communication skills are mandatory. Selection process will be based on assignment performance and interview evaluation.

Key Responsibilities:

Paid Campaign Strategy & Execution

• Plan, execute, manage, and optimise paid advertising campaigns across various platforms including:

o Google Search Ads

o Google Display Ads

o Google Performance Max Campaigns

o Google Shopping Ads

o YouTube Ads

o Meta Facebook & Instagram Ads

o LinkedIn Ads

o Remarketing & Retargeting Campaigns

o Lead Generation Campaigns

o Conversion-Focused Campaigns

o Brand Awareness & Traffic Campaigns

Campaign Optimisation & Performance Management

• Monitor campaign performance and optimise campaigns to improve ROI and lead quality

• Conduct keyword research, competitor analysis, and audience targeting

• Manage campaign budgets and forecasting

• Perform A/B testing for creatives, ad copies, landing pages, and targeting strategies

• Generate regular campaign reports with actionable insights 

Analytics & Tracking

• Implement and manage conversion tracking using Google Tag Manager and GA4

• Analyse campaign performance metrics and user behaviour

• Create detailed performance reports and dashboards

• Monitor CPL, ROAS, CTR, Conversion Rate, and overall campaign effectiveness

AI & Automation Tools

• Utilise AI tools and automation platforms to improve campaign performance

• Use ChatGPT and AI-based tools for ad copy creation, reporting, competitor analysis, and optimisation

• Work with Meta Advantage+, Performance Max, and AI audience tools for advanced targeting and scaling

Required Skills

• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads

• Advanced knowledge of GA4, Google Tag Manager, and conversion tracking

• Strong analytical and problem-solving skills

• Excellent communication and presentation skills

• Experience with lead generation and performance marketing campaigns

• Knowledge of AI tools and marketing automation platforms

• Strong attention to detail and campaign management skills

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, or related field

• Google Ads and Meta certifications will be an added advantage

• Minimum 5+ years of hands-on experience in paid media and PPC campaign management

Contact: 9327071692

Email: talent.execura@gmail.com