Content Writer

Key Responsibilities

Content Development

● Create high-quality content for websites, blogs, articles, landing pages, brochures, case studies, and newsletters.

● Write compelling content for social media platforms including LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).

● Develop product descriptions, technical content, press releases, and marketing communication materials.

● Draft content for advertisements, email marketing campaigns, and promotional activities.

SEO & Digital Content

● Conduct keyword research and implement SEO best practices in content creation.

● Optimize website and blog content to improve search engine rankings and organic traffic.

● Collaborate with the Digital Marketing team to support lead generation and brand awareness campaigns.

● Monitor content performance and suggest improvements based on analytics.

Corporate Communication

● Assist in preparing company presentations, speeches, internal communications, and corporate announcements.

● Support PR and branding initiatives through effective storytelling and communication.

● Ensure consistency in brand voice, messaging, and communication standards.

Research & Market Analysis

● Conduct industry research related to EV, lithium batteries, renewable energy, and emerging market trends.

● Analyze competitor content strategies and identify opportunities for improvement.

● Generate content ideas based on market insights and customer requirements.

Content Management

● Maintain content calendars and ensure timely delivery of content assets.

● Coordinate with graphic designers, video editors, and marketing teams for campaign execution.

● Proofread and edit content to ensure accuracy, clarity, and quality.

Required Qualifications

● Bachelor's Degree in English, Journalism, Mass Communication, Marketing, Literature, or a related field.

● Certification in Digital Marketing, Content Marketing, or SEO will be an added advantage.

Experience Required

● 2–5 years of experience in content writing, copywriting, digital content creation, or corporate communications.

● Experience in Manufacturing, EV, Renewable Energy, Technology, or B2B industries will be preferred.