Optometrist

About the Role

The role of an Optometrist t is different from competing brands and is not limited to only eye check-ups but also

includes sales as a critical deliverable. He/she plays a key role in delivering technical expertise through eye-checks,

dispensing, and diagnosis as well as selling products, executing stocktakes and SOPs to deliver an exceptional customer

experience

Responsibilities

1) Customer focus: Driving Net Promoter Score

*Greeting and welcoming all walk-in customers and guiding them toward the clinic to promote the free eye check-up

*Being involved in stocktakes, maintaining sales floor standards, and other day-to-day tasks to deliver the best shopping experience to the customers

*Understanding the POS system to ensure that the transactions are processed effectively

*Being dedicated to customer satisfaction and resolving any concerns that the customer has

2) Eye check-up & dispensing

*Following the 12-step Optometry process at Lenskart, during the eye check-up

*Sharing the prescription clearly and educating the customer about single vision and progressive lens while recommending the appropriate lens and/or frames

*Performing a quality check of the lenses fitted before handing over the product to the customer

3) Product recommendation

*Presenting the customer with an optimal selection of products based on customer preferences

*Understanding the unstated needs of the customer, asking relevant questions, and picking the right time to pitch the recommended solutions

4) Achieving sales Vs. Plan & SOP adherence

*Achieving the assigned target for sales, eye-test conversion, returns; and following all SOPs

*Post making the sale, coordinating with the customer for product pick-up, after receiving due communication from the warehouse. In case of returns, he/she is expected to understand the reason and try to resolve the same to control the return percentage.

5) Store upkeep & maintenance

Personal attributes & competencies

*Minimum qualification: Diploma in Optometry

*Ability to build rapport and trusting relationships

*Ability to understand unstated needs of the customer and offer solutions

*Clear communication and active listening skills

*Ability to adapt to changing environment and openness to learn

*Proactive task ownership, result-orientation, and customer-orientation