Digital Marketing Manager

Department Marketing & E-Commerce

Reporting To: Founder

Purpose of the Role: To execute and optimise the company’s online sales and marketing operations by managing product listings, digital advertisements, marketplace optimisation, performance reporting, and marketing analytics across multiple platforms.

• Key Responsibilities

1. Digital Advertising:

• Upload and manage Meta (Facebook & Instagram) advertising campaigns. (Provided by Marketing team)
• Monitor daily ad performance and budgets.
• Track ROAS, CPC, CTR, CPM and other key advertising metrics.
• Highlight underperforming campaigns and recommend optimisations.

2. Amazon Marketplace Management

• Create and update product listings.
• Optimise titles, bullet points, descriptions and backend keywords.
• Research and update Amazon SEO keywords.
• Coordinate catalogue updates, images and A+ content with marketing team
• Track listing health and suppressions.
• Monitor organic keyword rankings.
• Review Management

3. Website Management

• Upload new products.
• Update product descriptions, pricing and inventory.
• Maintain website collections and landing pages.
• Ensure product information remains accurate and up to date.
• Monitor GoQwik platoform and META to get in touch with abandoned carts.

4. Reporting & MIS

• Prepare Daily MIS reports.
• Prepare Weekly Performance Reports.
• Prepare Monthly Business Reports.
• Consolidate sales, advertising and website analytics.
• Create sales projection and budget expnses for META & Amazon Spends
• Create dashboards to monitor KPIs.
• Ensure data accuracy and timely reporting.

5. Marketing Analytics:

• Track advertising spends across all channels.
• Monitor ROAS, ACOS, TACOS and profitability.
• Analyse product-wise, campaign wise performance.
• Track sales trends and customer behaviour.
• Generate actionable insights for management.

6. Marketplace Coordination

• Coordinate catalogue updates.
• Support promotional campaigns.
• Monitor stock and coordiante shipment with amazon warehouse

7. Documentation:

• Maintain organised records of campaigns.
• Archive reports and performance trackers.
• Present monthly sales projections and marketing expenses.
• Track projections vs actual sales/expenses
• Update SOPs and process documentation whenever required.