Area Business Manager - Sales, Marketing & Business Development

Position Overview

The Area Business Manager will be responsible for the complete business performance of 5 –6 SpinCare stores. This role requires daily store visits, strong leadership, business development capabilities, customer-centric thinking, crisis management skills, and a relentless focus on achieving growth targets.

The successful candidate will be responsible for driving revenue growth, improving customer experience, leading store teams, ensuring operational excellence, solving day-to-day business challenges, and creating a high-performance culture across all assigned stores.

This role is ideal for someone who enjoys taking ownership, making decisions, solving problems, and building businesses rather than simply managing operations.

Key Responsibilities

1. Business Growth & Revenue Management

• Own and drive revenue targets across assigned stores.
• Ensure each store consistently achieves monthly business targets.
• Monitor and improve store-wise sales performance.
• Drive customer acquisition, retention, and repeat business.
• Identify growth opportunities and execute action plans.
• Increase prepaid package sales and premium service adoption.
• Track key business metrics and take corrective actions when needed.
• Develop strategies to maximize store profitability.
• Analyze daily, weekly, and monthly performance reports.

2. Local Marketing & Business Development

• Lead local marketing activities for all assigned stores.
• Ensure execution of leaflet campaigns, society activations, and local outreach programs.
• Build partnerships with residential complexes, offices, gyms, salons, hostels, and commercial establishments.
• Generate B2B and institutional business opportunities.
• Support stores in generating walk-in customers and pickup requests.
• Identify and implement innovative local marketing initiatives.
• Drive brand visibility and market penetration within assigned territories.
• Ensure all marketing activities contribute directly to business growth.

3. Store Operations Management

• Conduct regular visits to all assigned stores.
• Monitor day-to-day operations and service quality.
• Ensure smooth coordination between stores, riders, and processing plant.
• Ensure timely pickup and delivery of customer orders.
• Maintain operational discipline and adherence to company SOPs.
• Monitor productivity and efficiency across stores.
• Identify operational bottlenecks and implement solutions.
• Ensure service standards and quality benchmarks are maintained consistently.

4. Team Leadership & Performance Management

• Lead and manage Store Managers, Customer Service Executives, and Riders.
• Build a culture of ownership, accountability, and performance.
• Conduct regular team meetings and performance reviews.
• Set clear goals and expectations for team members.
• Coach, mentor, and develop team capabilities.
• Identify underperforming employees and implement improvement plans.
• Participate in recruitment, training, and onboarding activities.
• Foster a positive and motivated work environment.

5. Customer Experience & Relationship Management

• Ensure exceptional customer service across all stores.
• Handle customer escalations and critical complaints.
• Resolve customer issues promptly and professionally.
• Build long-term customer relationships.
• Monitor customer feedback and satisfaction levels.
• Improve customer retention and loyalty.
• Ensure positive online reviews and brand reputation.
• Take proactive measures to enhance customer experience.

6. Crisis Management & Escalation Handling

• Act as the first point of contact for critical business, customer, operational, and team-related crises.
• Take complete ownership of escalated customer complaints and ensure timely resolution.
• Manage service failures, delayed deliveries, quality issues, customer disputes, and reputation-related concerns.
• Handle emergency situations such as manpower shortages, rider absenteeism, operational disruptions, vehicle issues, and unexpected business challenges.
• Coordinate with management and support teams to resolve crises effectively.
• Protect and maintain the company's brand reputation during challenging situations.
• Ensure business continuity with minimal disruption during unforeseen circumstances.
• Conduct root cause analysis of incidents and implement preventive measures.
• Lead teams confidently during difficult situations and maintain operational stability.
• Make quick, practical, and business-oriented decisions under pressure.

7. Problem Solving & Continuous Improvement

• Identify recurring business and operational challenges.
• Implement effective solutions to improve performance.
• Drive process improvements across assigned stores.
• Continuously seek opportunities to improve efficiency and customer satisfaction.
• Encourage innovation and best practices within teams.
• Take ownership of issues until complete resolution.

Key Performance Indicators (KPIs)

The performance of the Area Business Manager will be measured based on:

• Revenue Achievement
• Store Growth Percentage
• Customer Acquisition
• Repeat Customer Rate
• Customer Retention Rate
• Store Profitability
• Marketing Activity Execution
• Customer Satisfaction Score
• Google Ratings & Reviews
• Complaint Resolution Time
• Team Productivity
• Operational Compliance
• Pickup & Delivery Performance
• Service Quality Standards

Candidate Requirements

Education

• Graduate in any discipline.
• MBA or Business Management qualification preferred.

Experience

• Minimum 3–8 years of experience in Retail Operations, Multi-Unit Operations, Franchise Management, Telecom Retail, QSR, Consumer Services, Logistics, or Similar Industries.
• Experience managing multiple locations or business units is highly preferred.
• Proven track record of achieving business growth and operational targets.

Required Skills

• Strong Leadership & Team Management
• Business Development & Revenue Growth
• Local Marketing Execution
• Customer Relationship Management
• Crisis Management
• Conflict Resolution
• Problem Solving
• Decision Making
• Operational Excellence
• Performance Management
• Communication & Negotiation Skills
• Analytical & Reporting Skills
• Time Management & Prioritization

Personal Attributes

We are looking for someone who is:

✅ Growth-Oriented

✅ Business-Focused

✅ Highly Accountable

✅ Results-Driven

✅ Customer-Centric

✅ Solution-Oriented

✅ Self-Motivated

✅ Strong Executor

✅ Able to Work Under Pressure

✅ Proactive & Resourceful

✅ Strong in Crisis Handling

✅ Comfortable Taking Ownership

What Success Looks Like

Within the first 6 months, the successful candidate should:

• Consistently achieve revenue targets across assigned stores.
• Improve store-wise business performance and profitability.
• Build high-performing and accountable store teams.
• Increase customer acquisition and retention.
• Reduce operational inefficiencies and customer complaints.
• Strengthen local marketing execution.
• Create a culture of ownership and accountability across all assigned stores.

Compensation

Salary: ₹23,000 – ₹30,000 per month (Based on experience)

Performance Incentives: Attractive incentives linked to revenue growth, store performance, customer satisfaction, and operational excellence.