Brand Marketing Manager

Position Title: Brand Marketing Manager

Department: Marketing (reporting into Pixel Papad / CEO Office)

Reports To: Founder & CEO

Location: Chhatrapati Sambhajinagar (Aurangabad), Maharashtra — Work from Office

Employment Type: Full-time

Company: IP Supershoppee Private Limited

1. Role SummaryThe Brand Marketing Manager will own end-to-end brand marketing strategy and execution across IP Supershoppee's ecosystem — ipshopy.com (marketplace), IPXpress (quick-commerce: grocery, pharma, food), ipshipment.com (courier aggregator), and aslivibe.com/IP Elite (CRM). This role requires building marketing strategy from the ground up, managing a small in-house team, and working closely with Pixel Papad (in-house agency) for creative delivery.

2. Key ResponsibilitiesA. Strategy & Planning

• Design annual and quarterly brand marketing strategy for each vertical, aligned with business goals (user acquisition, franchise growth, shipment volume, CRM adoption)
• Define brand positioning and messaging architecture for each vertical, ensuring consistency under the parent Ipshopy brand
• Conduct competitor and market analysis (Amazon, Flipkart, Meesho, Zepto, Blinkit, Dunzo-style players) to identify differentiation opportunities
• Build go-to-market plans for new city launches, franchise rollouts, and vertical expansions
• Own the annual marketing budget — allocation across digital, offline, and franchise-support activities

B. Campaign Execution

• Plan and run integrated campaigns across Meta Ads, Google Ads, SEO/content, and offline/local activations
• Support franchise and BDE teams with local marketing collateral for city-level launches
• Oversee seasonal/festive campaigns and vertical-specific promotions (e.g., pharma discounts, grocery offers)
• Manage brand's presence across digital platforms (website, social, marketplaces)

C. Team Management

• Lead and mentor a team of 3–5 (designers, content writers, performance marketers, social media executives)
• Set weekly/monthly KPIs and conduct performance reviews
• Coordinate resource allocation between verticals based on priority
• Build SOPs and workflows for campaign requests, approvals, and creative turnaround
• Hire and onboard junior marketing team members as the team scales

D. Cross-functional Coordination

• Work closely with Pixel Papad for creative production (design, video, copy)
• Coordinate with Sales/BDE teams (IPXpress, ipshipment) for franchise and partner-facing marketing needs
• Liaise with product teams on positioning for new features/launches
• Report campaign performance and ROI directly to the Founder/CEO

E. Reporting & Analytics

• Track and report key marketing metrics: CAC, ROAS, franchise lead generation, brand awareness metrics
• Present monthly performance dashboards to leadership
• Use data to continuously refine strategy and budget allocation
• 3. Required QualificationsBachelor's/Master's degree in Marketing, Business, or related field
• 3–6 years of experience in brand marketing, preferably in e-commerce, D2C, quick-commerce, or startup environments
• Demonstrated experience managing a team of at least 3–5 people
• Strong understanding of digital marketing (Meta Ads Manager, Google Ads, basic SEO) and offline/traditional brand-building
• Comfortable working with budgets, ROI analysis, and performance reporting
• Fluent in Hindi, Marathi, and English (Hinglish comfort preferred given Tier 2/3 market focus)
• 4. Preferred QualificationsExperience in fintech, logistics, hyperlocal delivery, or franchise-based businesses
• Prior experience managing marketing across multiple brands/verticals under one parent company
• Familiarity with franchise/B2B2C marketing models
• Experience working directly with founders/leadership in a fast-scaling startup

5. Key SkillsCategorySkillsStrategicBrand positioning, GTM planning, competitive analysis, budgetingExecutionPerformance marketing, content strategy, offline activationsLeadershipTeam management, mentoring, cross-functional coordinationAnalyticalROI tracking, KPI setting, dashboard reportingCommunicationHindi/Marathi/English, stakeholder management

• 6. Success Metrics (First 6 Months)Marketing strategy document finalized and approved for all active verticals
• Team structure and SOPs established
• Measurable improvement in CAC and lead quality for at least 2 verticals
• Successful execution of at least 1 city/franchise launch campaign
• Monthly reporting cadence established with leadership