Digital Marketing Executive

Job Description: Digital Marketing Intern / Executive

BTBC India is looking for a proactive and creative Digital Marketing Intern/Executive to support our digital marketing and lead generation initiatives. The ideal candidate should have hands-on knowledge of social media management, digital marketing tools, SEO, and excellent communication skills to effectively coordinate with clients and contribute to business growth.

Key Responsibilities:

• Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels through Meta Business Suite.
• Design engaging social media creatives, presentations, and marketing materials using Canva.
• Plan, execute, and monitor digital marketing campaigns to generate quality leads.
• Perform SEO activities, including keyword research, on-page optimization, and content optimization to improve website visibility.
• Utilize digital marketing tools for lead generation, campaign management, and performance tracking.
• Create and manage content calendars for social media platforms.
• Track campaign performance using analytics tools and prepare reports with actionable insights.
• Coordinate and communicate effectively with clients to understand their requirements and provide timely updates.
• Support email marketing campaigns and lead nurturing activities.
• Stay updated with emerging digital marketing trends, tools, and best practices.

Required Skills & Tools:

• Meta Business Suite (Facebook & Instagram Management)
• Canva
• SEO (Search Engine Optimization)
• Google Analytics
• Google Search Console
• Google Ads (preferred)
• LinkedIn Marketing
• Email Marketing Tools (Mailchimp, Brevo, etc.)
• CRM Tools (HubSpot, Zoho CRM, Salesforce – preferred)
• Lead Generation Techniques
• Content Creation and Content Marketing
• Basic knowledge of WordPress or website content management (preferred)
• MS Excel / Google Sheets for reporting and data analysis

Soft Skills:

• Excellent verbal and written communication skills
• Strong client coordination and relationship management abilities
• Creative thinking and problem-solving skills
• Ability to work independently and manage multiple tasks
• Good organizational and time management skills