Franchise Sales Manager

Job Description (JD)Franchise Sales ManagerCompany: Global Laundry & Dry Cleaners

Department: Franchise Development

Location: Indore (Travel Required)

Position SummaryThe Franchise Sales Manager is responsible for generating franchise leads, conducting business presentations, qualifying investors, managing the complete sales pipeline, and achieving monthly franchise sales targets. The role requires strong sales, negotiation, and relationship-building skills to expand the Global Laundry franchise network.

• Key ResponsibilitiesFranchise SalesGenerate high-quality franchise leads through digital campaigns, referrals, exhibitions, and networking.
• Contact and qualify potential franchise investors.
• Conduct discovery calls and business presentations.
• Explain the franchise model, investment, ROI, and support system.
• Schedule and conduct store visits and office meetings.
• Convert qualified prospects into franchise partners.
• Lead ManagementManage all leads through CRM.
• Follow up consistently with prospects.
• Update every interaction in the CRM.
• Maintain a healthy sales pipeline.
• Submit daily sales activity reports.
• Business DevelopmentIdentify expansion opportunities in target cities.
• Develop relationships with investors and entrepreneurs.
• Participate in franchise expos and business networking events.
• Generate referral business from existing franchise partners.

Sales TargetsResponsible for achieving monthly targets for:

• Qualified Leads
• Investor Meetings
• Store Visits
• Proposal Sent
• Franchise Agreements
• Franchise Revenue
• KPI (Performance Indicators)KPIMonthly TargetNew Franchise Leads150+Qualified Leads60+Discovery Calls100+Store Visits Scheduled25+Store Visits Completed20+Franchise Presentations25+Business Proposals Sent20+Follow-up Calls400+Franchise Agreements Signed2–4Lead Response Time<15 MinutesCRM Update Accuracy100%Lead-to-Visit Conversion20%+Visit-to-Sale Conversion15%+Customer Satisfaction95%+Daily ResponsibilitiesMake 25–40 outbound calls.
• Respond to all new enquiries within 15 minutes.
• Conduct 2–3 online business presentations.
• Schedule at least 1–2 store visits.
• Update CRM before end of day.
• Submit Daily Sales Report.
• Skills RequiredExcellent communication and presentation skills.
• Strong negotiation and closing abilities.
• CRM proficiency.
• Knowledge of franchise sales and business development.
• Ability to build long-term relationships.
• Self-motivated and target-oriented.
• Proficiency in MS Excel, Google Sheets, and PowerPoint.
• QualificationBachelor's Degree (MBA preferred)
• 3–5 years of experience in Franchise Sales, Business Development, Retail Expansion, or B2B Sales.
• Experience in franchise or retail business expansion is preferred.
• Key Performance ExpectationsAchieve monthly franchise sales targets.
• Maintain accurate CRM records.
• Build a strong pipeline for future growth.
• Deliver a professional customer experience.
• Represent the Global Laundry brand with integrity and professionalism.

Reporting ToHead – Franchise Development / Director

• Success Metrics (Quarterly)500+ Qualified Franchise Leads
• 60+ Store Visits
• 8–12 Franchise Agreements
• ₹32–48 Lakhs Franchise Revenue (based on a ₹4 lakh franchise fee)
• 95%+ CRM Compliance
• <15 Minute Lead Response Time

This JD is designed for a high-growth franchise organization and clearly defines responsibilities, measurable KPIs, and expected outcomes for the Franchise Sales Manager role.