HOSPITAL MARKETING EXECUTIVE

The Marketing Manager will be responsible for driving hospital growth through corporate tie-ups, insurance empanelment, health check-up programs, brand promotion, and patient acquisition strategies. The role focuses on increasing revenue, improving brand visibility, and expanding corporate and insurance business.

📌 Key Responsibilities:

• ✅ Corporate & Institutional Tie-UpsDevelop and maintain corporate tie-ups with companies, industries, factories, schools, colleges, and institutions
• Convert corporate leads into MoUs and service agreements
• Conduct regular corporate visits and relationship management
• ✅ Insurance & TPA CoordinationInitiate and finalize new insurance & TPA empanelments
• Manage relationships with TPAs, Insurance Companies, and Brokers
• Support rate negotiations, renewals, and expansion of insurance network
• Coordinate with billing and insurance desk for smooth cashless operations
• ✅ Health Check-up Business DevelopmentPlan, market, and execute corporate & individual health check-up packages
• Organize health camps, medical check-up drives, and outreach programs
• Achieve monthly and yearly health check-up targets
• ✅ Hospital Marketing & BrandingPrepare and execute marketing strategies for OPD/IPD growth
• Promote hospital services, doctors, specialties, and facilities
• Monitor competitor activities and market trends
• Improve hospital visibility through field marketing, referrals, and partnerships
• ✅ Team Management & ReportingLead and manage the marketing and PRO team
• Set targets and monitor performance
• Submit daily, weekly, and monthly performance reports to management