Digital Marketing Executive

The Monetization Ops Executive will be responsible for conceptualising, executing and optimising targeted marketing campaigns to drive user engagement and revenue growth. The ideal candidate will have a blend of creativity, strong ownership and fluent data analysis capabilities to effectively contribute to the task.

Key Responsibilities

Conceptualising content for marketing campaigns:

●      Develop innovative and engaging content ideas for marketing campaigns.

●      Ensure that content is tailored to target audiences and meets campaign objectives.

Engaging with Brands

●      Collaborate with brands for better understanding of SKUs and their target customer cohorts.

●      Handle day-to-day conversations and follow up on collaterals on a timely basis.

Manage End-to-End Targeted Marketing Campaigns

●      Own development and implementation of marketing campaigns across Push, SMS, WhatsApp, and other channels.

●      Collaborate with cross-functional teams to create compelling content and messaging tailored to different customer segments.

●      Support the execution of A/B tests and experiments to evaluate the effectiveness of different marketing tactics.

●      Conduct market research to identify trends and opportunities for improving campaign metrics

Performance Reporting And Analysis

●      Track and analyse key performance indicators (KPIs) for marketing campaigns.

●      Generate detailed performance reports to evaluate the effectiveness of campaigns.

●      Provide actionable insights and recommendations based on data analysis to improve future campaigns.

Why us?

●      Get a front seat to one of the most exciting startups in Healthcare and India

●      Work on real-world projects that has a direct impact on key business metrics

●      Explore various channels and get a firsthand experience of various segments within marketing.

●      Understanding the 0-1 journey in a dynamic fast paced environment.

Qualifications

●      Bachelor’s degree in Marketing, Business, Communications, or a related field.

●      Advanced understanding of marketing principles and best practices; 0-6 months work or internship experience, freshers are welcome too.

●      Strong management, prioritisation, creative thinking and problem-solving skills

●      Adept familiarity with tools like Advanced Excel, Metabase, Mixpanel, Kerex, etc.

●      Excellent written and verbal communication skills.