Digital Marketing Executive

Job Description – Digital Marketing SpecialistPosition: Digital Marketing Specialist

Experience: 2–5 Years

Location: Krishna Nagar, Lucknow

Department: Marketing

Employment Type: Full-Time

About the RoleWe are seeking a results-driven Digital Marketing Specialist with hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns. The ideal candidate should possess strong analytical skills, campaign optimization expertise, and a proven track record of generating quality leads while maximizing return on ad spend (ROAS).

• Key Responsibilities
• Plan, create, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads Manager.
• Manage Search, Display, Performance Max, YouTube, Facebook, Instagram, and Remarketing campaigns.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Monitor campaign budgets and ensure cost-effective utilization of advertising spend.
• Analyze campaign performance using Google Analytics, Google Tag Manager, Google Ads, and Meta Business Suite.
• Optimize campaigns based on KPIs such as CTR, CPC, CPL, CPA, ROAS, and conversion rate.
• Generate high-quality leads through performance marketing campaigns.
• Perform A/B testing for ad creatives, landing pages, and audience segments.
• Coordinate with the design and content teams to develop engaging ad creatives and marketing assets.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay updated with the latest digital marketing trends, advertising policies, and platform updates.
• Required Skills
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.
• Understanding of keyword planning, audience segmentation, and remarketing strategies.
• Experience in campaign budgeting, bid strategies, and performance optimization.
• Familiarity with Facebook Pixel, Meta Conversion API, and Google Conversion Tracking.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.
• Proficiency in Microsoft Excel/Google Sheets for campaign analysis.
• Qualifications
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Relevant certifications in Google Ads and Meta Blueprint will be an added advantage.
• Preferred Experience2–5 years of experience in Performance Marketing or Digital Marketing.
• Experience in lead generation campaigns for Education, Healthcare, Real Estate, EdTech, or Service-based industries is preferred.