Smo & Seo Executive

SEO and SMO Executive Job RoleThe SEO and SMO Executive is responsible for improving a brand’s online visibility, increasing website traffic, and growing engagement across social media platforms. In a digital marketing agency, this role supports multiple clients by planning and executing search engine optimization and social media optimization strategies.

• Job ResponsibilitiesPlan and implement SEO strategies to improve website rankings on search engines.
• Conduct keyword research, competitor analysis, and website audits.
• Optimize website content, meta tags, headings, images, and internal links.
• Work on on-page and off-page SEO activities.
• Manage SMO activities across platforms such as Facebook, Instagram, LinkedIn, and X.
• Create and schedule engaging social media posts and campaign content.
• Monitor social media performance and suggest improvements.
• Track website traffic, keyword rankings, engagement, and campaign performance.
• Prepare regular reports using analytics tools.
• Coordinate with content writers, designers, and paid marketing teams.
• Stay updated with search engine algorithm changes and social media trends.
• Required SkillsGood knowledge of SEO tools and analytics platforms.
• Strong understanding of on-page and off-page optimization.
• Experience with social media platforms and content planning.
• Basic knowledge of content marketing and digital branding.
• Good written communication and creative thinking.
• Ability to analyze data and prepare performance reports.
• Familiarity with Google Analytics, Search Console, and similar tools.