Digital Marketing Intern

About OffiNeeds 

OffiNeeds (Touchstone Enterprises Pvt Ltd) is one of India's leading B2B corporate gifting and 

branded merchandise companies, trusted by 2,000+ corporate clients across 20+ years. We help 

brands build meaningful connections through customised gifts, welcome kits (Kit-Up), branded 

merchandise (BrandStore), and gifting solutions (GiftKart). Our offices span Bengaluru, Chennai, 

Hyderabad, and Mumbai.

Role Overview 

We are looking for a sharp, data-curious Performance Marketing Intern to support our paid media 

operations across Google Ads and Meta Ads. You will work directly under the Digital Marketing 

Manager, gaining hands-on exposure to live campaign management, audience building, and 

performance reporting. This is a results-oriented role — interns who demonstrate strong analytical 

thinking and execution skills will be considered for full-time positions at the end of the 3-month 

tenure.

Key Responsibilities 

• Assist in the day-to-day management of Google Ads (Search, Display, Performance Max) and Meta Ads campaigns 

• Monitor campaign performance metrics — CTR, CPC, ROAS, CPL — and flag anomalies to the manager 

• Help build and refresh audience segments, keyword lists, and negative keyword pools 

• Support A/B testing of ad creatives, headlines, and landing pages 

• Pull weekly performance reports from Google Ads, Meta Ads Manager, and GA4; summaries findings in tracker sheets 

• Assist with UTM tagging and campaign tracking setup 

• Conduct competitor ad research using Meta Ad Library and Google Ads Transparency Centre 

• Coordinate with the content team to ensure ad creatives are aligned with campaign objectives

What You Will Learn 

• End-to-end campaign setup and optimization across Google and Meta platforms 

• Practical use of analytics tools: Google Analytics 4, Google Ads, Meta Ads Manager 

• Attribution modelling, conversion tracking, and funnel analysis 

• Reporting frameworks and dashboard maintenance for a live B2B business 

• How performance marketing drives real B2B lead generation at scale

Who We Are Looking For 

• Currently pursuing or recently completed a degree in Marketing, Business, Commerce, or a related field 

• Basic understanding of paid advertising concepts (Search, Social, Display) 

• Comfortable working with spreadsheets and data (Excel / Google Sheets) 

• Familiarity with Google Ads or Meta Ads Manager — even at a beginner level — is a plus 

• Analytical mindset with attention to detail and numbers 

• Proactive, self-driven, and eager to learn in a fast-paced environment 

• Good communication skills in English