Content Marketing Executive

About the Role

We are looking for a creative and strategic Content Marketing Specialist to plan, create, and distribute compelling content that attracts, engages, and converts our target audience. You will be the voice of our brand across all digital platforms — driving awareness, generating leads, and building long-term relationships through powerful storytelling and data-driven content strategies.

Key Responsibilities

Content Strategy & Planning

Develop and execute a comprehensive content marketing strategy aligned with business goals

Build and manage a monthly content calendar across all platforms

Identify target audience personas and tailor content accordingly

Research industry trends, competitor content, and audience interests

Define content goals — brand awareness, lead generation, engagement, or retention

Content Creation

Write high-quality blogs, articles, whitepapers, case studies, and website copy

Create engaging social media posts, captions, and campaign content

Develop email newsletters, drip campaigns, and promotional mailers

Script video content, reels, podcasts, and webinar talking points

Design or brief creatives for infographics, carousels, and visual content

Adapt long-form content into short-form assets across multiple formats

CEO & Leadership Branding

Write thought leadership articles and LinkedIn posts on behalf of the CEO

Research and pitch speaking, podcast, and media opportunities for leadership

Manage the CEO's personal brand voice and online presence

Monitor engagement and build a loyal following for leadership profiles

Social Media Management

Manage and grow brand presence across LinkedIn, Instagram, Facebook, Twitter/X, and YouTube

Schedule and publish content using tools like Buffer, Hootsuite, or Sprout Social

Monitor comments, messages, and brand mentions and engage with the community

Track platform performance and optimize content based on analytics

Email Marketing

Plan and execute email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo

Build and segment email lists for targeted communication

Design email templates, write compelling subject lines, and A/B test campaigns

Track open rates, click-through rates, and conversion metrics

SEO & Content Optimization

Conduct keyword research and integrate SEO best practices into all content

Optimize blogs, landing pages, and website copy for search engine ranking

Monitor content performance using Google Search Console and Google Analytics

Build internal linking structures and support backlink outreach strategies

Analytics & Reporting

Track content KPIs — traffic, engagement, leads, conversions, and brand reach

Prepare weekly and monthly performance reports for leadership

Use data insights to refine content strategy and improve ROI

Monitor competitor content strategies and benchmark performance

Collaboration & Coordination

Work closely with the design, video, sales, and product teams

Brief creative teams on visual requirements for content campaigns

Coordinate with external writers, influencers, and content partners

Support product launches, campaigns, and events with relevant content