Sales & Marketing Manager

KEY RESPONSIBILITIES

1. Franchise Network Growth & Acquisition

• Identify, approach, and convert prospective franchise partners across Bastar District and surrounding regions.
• Manage the complete franchise onboarding process — KYC, FSSAI licensing, deposit (Rs. 5,00,000), ERPNext code creation, agreement execution, and asset deployment.
• Target a minimum of 2 new franchise outlets per quarter as part of network expansion KRA.
• Earn sales incentive of 1% of deposit (Rs. 5,000) per successfully signed and operational franchise.

2. Franchise Outlet Operations & Compliance

• Conduct structured outlet visits across all 7 routes — JDP (weekly), NGR (2x monthly), DNG/BPR/RPR/BKD/SKM (monthly).
• Oversee field executives: Mr. Mohammad Sadab Khan (JDP & NGR route) and Mr. Pramod Tiwari (BPR & DNG route); personally supervise all outer routes.
• Enforce franchise agreement compliance: exclusive selling, digital payments only, shop timing 6 AM–9 PM daily, no expired stock, FSSAI validity.
• Conduct complete outlet audit at every visit: asset check, cold chain verification, stock availability, crate balance, UPI compliance, hygiene.

3. Business Development for Franchise Outlets

• Actively drive business volume to franchise outlets — do not treat outlets as passive order-takers.
• Assign small line customers in the vicinity of franchise outlets to increase their counter + delivery sales volume.
• Connect new outlets with local bulk buyers: hostels, hotels, tiffin centres, offices, and schools within their catchment area.
• Manage and grow institutional supply to CRPF camps — maintain camp contact list in ERP, ensure timely delivery, gate pass compliance, payment tracking.
• Execute 30-day local launch drive for every new franchise: area awareness, WhatsApp promotion, product catalogue distribution.

4. Asset Management & Branding

• Maintain a complete Company Godown Asset Register in ERPNext — track all spare fridges, machines, boards, racks, and stationery by serial number.
• Manage branding material procurement exclusively from approved vendor Suraj Digital — raise orders only after design approval (Operations Manager) and budget approval (Director).
• Ensure all Sign Boards, Flex Boards, Lollipop Boards, and Rate Lists are current, undamaged, and installed correctly at every outlet.
• Maintain a Fridge Service Register: every Visi Cooler and Vadilal Machine to be serviced every 3 months with serial number tracking, temperature verification, and ERP entries.
• Respond within 24 hours to any fridge breakdown — deploy spare from godown if required to prevent cold chain failure.

5. Warehouse Management — Depo & Sanjay Market

• Supervise two city warehouses — Depo Warehouse (Balaji Ward) and Sanjay Market Warehouse — with minimum 1 visit per week each.
• Monitor stock levels, cold chain, crate management, hygiene, and customer pickup compliance (no stock release without ERP advance balance verification).
• Coordinate with Operations Manager for daily stock replenishment and warehouse asset maintenance.

6. ERP Documentation, Reporting & Cold Chain

• Maintain 100% ERP-compliant records: franchise agreements, KYC, asset handover forms, fridge service logs, expense claims, visit reports, and sales data.
• Submit daily activity report, weekly team audit summary, and monthly KRA performance report to Director.
• Process all expense claims through ERPNext by the 5th of each month with full KM log and receipt documentation.
• Enforce cold chain compliance across all outlets and warehouses — all dairy products refrigerated immediately on delivery; frozen items at -18°C or below.

7. Team Management & Festivals

• Lead, schedule, debrief, coach, and appraise the field team — Mr. Mohammad Sadab Khan and Mr. Pramod Tiwari.
• Plan advance festival order drives for all major festivals: Diwali, Navratri, Holi, Id, Dussehra, Christmas, Raksha Bandhan.
• Coordinate seasonal demand forecasting with production team for stock readiness.

QUALIFICATIONS & EXPERIENCE

MANDATORY: Master's Degree is mandatory. Applications without a Master's degree will not be considered.

Category Requirement / Detail

Education Master's Degree — MBA in Marketing, Sales, Rural Management, Agribusiness, or FMCG Supply Chain. PGDM candidates with equivalent post-graduate qualification considered. Candidates with dual qualification (MBA + relevant certification) given priority.

Experience Minimum 5 years — up to 10+ years in field sales, distribution management, franchise operations, or FMCG channel management. Candidates with experience in dairy, cold chain, or food & beverage industry strongly preferred.

Network Mgmt. Demonstrated experience managing multi-route distribution: 30+ outlets OR 3+ distributor/franchise territories simultaneously. Proven ability to grow a channel network, not just maintain it.

Team Leadership Experience as a team leader or supervisor of minimum 2 field executives. Must have a structured approach to daily reporting, field scheduling, and performance review.

Institutional Sales Prior experience in institutional / bulk customer sales to government establishments, defence canteens, hotels, hostels, schools, or corporate cafeterias is a significant advantage.

Geography Candidates from Jagdalpur, Bastar District, or Chhattisgarh with knowledge of local market dynamics, district routes, and regional language (Hindi / Chhattisgarhi) strongly preferred.

MANDATORY TECHNICAL SKILLS

MANDATORY: ERPNext and Advanced Microsoft Excel proficiency are non-negotiable mandatory requirements.

Skill What Is Expected Level

ERPNext Customer records, asset tracking, expense claims, sales reports, franchise documentation, fridge service logs — full independent operation required Mandatory / Proficient

Microsoft Excel MIS reports, pivot tables, sales data analysis, route-wise performance tracking, KPI dashboards, KM log management Mandatory / Advanced

Digital Tools WhatsApp Business (reporting), Google Docs / Sheets (report sharing), UPI / digital payment platforms verification Required

Driving Licence 2-wheeler licence — mandatory for JDP / local route. 4-wheeler / LMV licence — strongly preferred for outer route supervision trips 2-Wheeler: Mandatory

ERP Expense Claims Independent submission of field expense claims in ERPNext with KM log attachment, receipt upload, and on-time submission (by 5th of each month) Mandatory

PROFESSIONAL COMPETENCIES REQUIRED

Competency Description

Leadership & Ownership Leads field team with clear daily accountability. Treats the franchise network as own business — proactively identifies issues and acts without waiting for escalation. High self-motivation.

Analytical Thinking Reads sales data, identifies underperforming routes and outlets, designs corrective action plans, and tracks measurable outcomes. Data-driven approach to field management.

Communication Exceptional verbal and written communication in Hindi. Ability to build strong working relationships with franchise owners, institutional clients, government contacts, and senior management.

Organisation & Multi-Tasking Capable of simultaneously managing 46+ outlets, 7 routes, asset registers, ERP records, team schedules, and institutional accounts without letting anything slip.

Integrity & Compliance Zero tolerance for falsified claims, policy violations, or misuse of company assets. Upholds the highest standards of professional conduct at all times.

Negotiation Strong negotiation skills for franchise acquisition, institutional client tie-ups, and vendor coordination. Able to close deals and build long-term commercial relationships.

Resilience & Field Fitness Comfortable with regular multi-day outer route trips across remote Bastar districts including Bijapur, Dantewada, Narayanpur, and Sukma. Able to work independently in the field.

KEY SKILLS SUMMARY

The following skills are expected of the successful candidate. Skills in bold are mandatory and non-negotiable:

Business & Sales Skills Technical & ERP Skills Field & Operational Skills

Franchise Network Management ERPNext (Mandatory) Cold Chain & FSSAI Compliance

Field Sales Leadership Advanced MS Excel (Mandatory) Outlet Audit & Asset Tracking

Institutional / Bulk Sales MIS & KPI Reporting Route Planning & Management

Business Development Digital Reporting Tools Fridge Service Management

Negotiation & Deal Closing Expense Claim Processing Warehouse Supervision

Festival & Seasonal Planning ERP Asset Register Crate & Inventory Control

Team Supervision & Coaching Vendor Coordination Branding Material Management

WHAT WE OFFER

Compensation Competitive salary package commensurate with experience and qualifications. Exact CTC to be discussed during interview. Performance-linked incentive on new franchise acquisition (Rs. 5,000 per outlet).

Field Support Company vehicle support and full expense reimbursement for all outer route visits processed through ERPNext. Local travel reimbursement as per approved KM log.

Autonomy Direct reporting to Director with full authority to manage franchise network, field team, asset operations, and business development strategy independently.

Growth Path Quarterly KRA-based appraisal. Clear career progression to Senior Manager / Regional Sales Head as the network expands beyond Chhattisgarh.

Impact Be the key person building Bastar's leading dairy distribution brand. Your decisions directly shape network growth, franchise success, and brand presence across the region.